Marketing Essentials

MARKETING ESSENTIALS

Cover Content
 Introduction
 Marketing plan
 Conclusion
 References

Introduction
 Marketing is defined as the process of building relationship with consumers for promoting
their products. Marketing plan is defined as the document which is used by marketing
managers to evaluate the activities involved in execution of project in future. The marketing
manager of Cadbury has made an effective marketing plan to be executed for increasing sales
and profitability

Overview of the company
 Cadbury is a multinational Brand which deals in chocolate products and food items. This company offers a
variety of chocolates including fruit and nut, 5 Star, crackle, etc. Different discounts and offers are
provided to people on products of Cadbury.
 Mission: Cadbury believes in providing high quality products to its people and building good
brand image.
 Vision: Cadbury's vision is to improve brand image and reputation and become priority of people
when it comes to chocolate and milk items.