Marketing Essentials

MARKETING ESSENTIALS

 Introduction
 Marketing plan
 Reflection
 Conclusion
 References
TABLE OF CONTENT

Marketing is one of the major component on which the success and profitability of an organisation
depends as it plays a important role in promotion and enhancing sells of an product. This presentation
includes a detail market plan in which vision, mission and objectives of a project are included. SWOT
analysis and STP model are also there in this presentation.
INTRODUCTION

 Market plan : A market plan is basically a written document which provide all the relevant information
about various strategies and tactics used by an organisation for timely completion of a project.
 Overview: Burberry is a famous British luxury house having its headquarter in London. It is dealing in
a variety of products like ready to wear to clothes, trench coats, sunglass, cosmetics items, etc. To get
better competitive advantage it is coming up with a new ladies handbag. For that purpose following
market plan is prepared.
MARKETING PLAN