Roles and Responsibilities of Marketing Function in Sainsbury

Submission Front Sheet
Project Code:
Unit Title and Number: Marketing Essentials (Unit 2)

Table of Contents
INTRODUCTION...........................................................................................................................1
Key roles and responsibilities of the marketing function......................................................1
Roles and responsibilities of marketing which can relate with wider organisational context4
Compare ways in which organisation consider marketing mix with other competitor to
accomplish business objectives..............................................................................................5
Develop and evaluation of marketing plan.............................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is very important function which consist profitability and productivity in the
business to develop competitive advantages. In this context, several functions included to attract
large number of audience. For instance, customer, finance, human resource, production and
competition, included to deliver effective results (Baker, 2014).
Present study is based on Sainsbury, which is the second largest chain of supermarket in
UK. It is one of the most trusted retail brand in whole world, where several numbers of
customers are attracted (Sainsbury, 2018). Sustainability plan also develop by company that
impact positively on economy of the country.
For gaining insight information of the present study, report covers roles and
responsibilities of marketing functions of chosen enterprise. Furthermore, it includes marketing
mix elements which helps to compare different perspective and attain objectives to deal in
competitive manner. At last, marketing plan will be prepare that helps to gain more creative
results with business development.
Key roles and responsibilities of the marketing function
Marketing plays vital role in order to promote mission and vision of the enterprise. It
assists to reach towards prospects, customers, investors, etc. Functions of Sainsbury also tasked
with branding, public activities, advertising and customer interaction. Therefore, market research
conducted with strategically overseeing towards different functions.
Marketing functions:
1.Gathering and Analysing Market Information is to understand the customer what does he
want?,in what quantity?,on what price?,when and where do they want the product.
2.Marketing planning ,for example if you want to raise your market share by 15% you will need
am plan.
3.Product design and Development ,its very important to develop the product continuously and
the better the design the better are the sales.
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4.Standardisation and Grading is all about the product size,quality,design,weight,colour,raw
material,etc.
5.Packaging and Labelling are trying to comfort the product during the transit and storage and
provide all the info that you need for the product on to the label.
6.Customer service support is all about thehelp and needs of the customer regarding the product.
7.Price is one of the most important function and will be set thinking of cost of product,rate of
profit,competition,policy of the government etc.
8.Promotion is let the customers know of your product and encouraging them to buy your
product.
9.Transportation facility is needed for the product to reach the customer.
Key roles and responsibilities:
1.Internal. The internal of your company ,production,purchase,R&D,finance.
2.Micro environment, such as what, where, when,, who and how.
3.Macro environment, such as political, economic, social, technological, legal, environmental.
Roles of marketing functions with other department
Marketing department and finance department: For finance department, the chosen company
consider marketing functions to allocate appropriate budget as per planning. Therefore, it assists
to focus on goals and objectives that are accomplished through ascertained desired level of
results. It includes defining about company and their actions to run regular functions and
operations (Kumar, 2015). It defines experience towards customers and partners when they are
interacted with Sainsbury. With this regard, the chosen business can develop their effectiveness
with concentration on appropriate working in systematic manner.
Marketing department and production department: With production department, marketing
department liaise with true production manager with passing appropriate information that is
needed for product adaption and improvement in features. As a result, benefits and design
successfully develop in market for production department of Sainsbury. Marketing proactively
identifies about products and services to focus on course of sales cycle. It assists to produce
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