Marketing Essentials

Marketing Essentials

Table of Content
• Introduction
• Marketing plan
• Conclusion
• References

Introduction
Marketing is defined as management and study of exchange relationships. This is referred
as business procedure in order to create relationship and satisfying consumers. It is also
regarded as important components of business management. Marketing is the activities that
are undertaken by company to promote selling and buying of goods and services. This
presentation is based on Cadbury which is multinational confectionery company that deals
in chocolates products worldwide.

Marketing plan
Marketing plan is defined as outline of marketing strategy for coming year or month. This is
the part of overall plan of business which contain list of actions and strategy along with
description of business. It is regarded as future road map of any organisation that provides
direction to company in order to move in right path for achieving their set goals and
objectives.