Marketing Essentials: A Basic Marketing Plan for VISA Inc.

Marketing
essentials
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Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Covered in PPT............................................................................................................................1
TASK 2............................................................................................................................................1
Compare the ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives.........................................................................1
TASK 3............................................................................................................................................3
Produce and evaluate a basic marketing plan for an organisation...............................................3
CONCLUSION................................................................................................................................6
REFERENCE..................................................................................................................................7
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INTRODUCTION
Marketing is the activity, set of institution and process which uses by organizations to sale
their products and services. This is important for each industry to apply the marketing and its
related activities which can help to develop the organizational performance and productivity.
This is set of processes for communicating, creating, and managing the functions by delivering
value to customers (Venkatesan, Farris, and Wilcox, 2021). For each organization it is essential
to use the different strategy to market which can help to reach the targeted customers and
manage the higher performance. To understand about this VISA Inc. has been taken that is
American multinational financial service corporation which was founded in 1958 by Dee Hock.
The main purpose of organization is to provide the financial services by influencing customers
and selling them products as well as services. The report covers explanation about role of
marketing, interrelation with other functional units, comparison of ways in which company use
elements of marketing mix, and evaluation of basic marketing plan for developing organizational
activities.
TASK 1
Covered in PPT
TASK 2
Compare the ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives.
Marketing mix – This refers to the set of actions, tactics and strategies which are used by
business organization for the purpose of reaching customers and maintain higher performance
(Rangaswamy, and et.al., 2020). The marketing mix of VISA Inc. and Capital One are defined
as:
Basis VISA Inc. Capital One
Product This is world famous electronic fund
transfer and banking service
organization. This mainly operates
in credit cards, prepaid card, and
debits cards. This influences the
Capital One offers a broad range
of financial products and
services to their clients such as
credit cards, Venture cards,
Quicksilver rewards and venture
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