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Roles and Responsibilities of Marketing in H&M 8 CONCLUSION 10 REFERENCES 11 INTRODUCTION Marketing Essentials TABLE OF CONTENTS

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Added on  2020-10-05

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MARKETING ESSENTIALS TABLE OF CONTENTS INTRODUCTION 1 LO12 P1 Marketing function's roles and responsibilities in H&M2 P2 Roles and responsibility of the Marketing in wider scope in H&M 4 LO25 P3 Comparison of marketing mix of H&M and Zara5 LO38 P4 Preparing a marketing plan for H&M 8 CONCLUSION 10 REFERENCES 11 INTRODUCTION Marketing is essential function in business unit, it helps organisations in promoting their brand and attracting more

Roles and Responsibilities of Marketing in H&M 8 CONCLUSION 10 REFERENCES 11 INTRODUCTION Marketing Essentials TABLE OF CONTENTS

   Added on 2020-10-05

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MARKETING ESSENTIALS
Roles and Responsibilities of Marketing in H&M 8 CONCLUSION 10 REFERENCES 11 INTRODUCTION Marketing Essentials TABLE OF CONTENTS_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO1..................................................................................................................................................2P1 Marketing function's roles and responsibilities in H&M.......................................................2P2 Roles and responsibility of the Marketing in wider scope in H&M......................................4LO2..................................................................................................................................................5P3 Comparison of marketing mix of H&M and Zara..................................................................5LO3..................................................................................................................................................8P4 Preparing a marketing plan for H&M....................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Roles and Responsibilities of Marketing in H&M 8 CONCLUSION 10 REFERENCES 11 INTRODUCTION Marketing Essentials TABLE OF CONTENTS_2
INTRODUCTIONMarketing is essential function in business unit, it helps organisations in promoting theirbrand and attracting more people towards the firm. Present study is based on H&M, that operatesin clothing industry. Entity offers trendy cloths to all consumers that assist firm in increasingdemand. Current assignment will discuss role of marketing and its responsibilities with referenceto H&M. Furthermore, it will compare marketing mix element of business with ZARA. Inaddition, report will prepare marketing plan so that organisation can market its productseffectively.1
Roles and Responsibilities of Marketing in H&M 8 CONCLUSION 10 REFERENCES 11 INTRODUCTION Marketing Essentials TABLE OF CONTENTS_3
LO1P1 Marketing function's roles and responsibilities in H&MMarketing functions in any organisation consist of price, product, acquiring newdistribution channels, arranging funds, protecting market research information, buying andselling. In H&M marketing function plays a significant role as it is the marketing departmentwho is responsible for letting people know about the products and services they are offering,providing vital information about the market trends to the production, finance departments of theH&M which helps other departments to provide quality products at the most reasonable price tothe target audience (Majeed, 2018). The roles of and responsibilities of marketing function inH&M are given below:1.Awareness of brand in the market: The H&M marketing department makes peopleknow about the product range they are offering at the competitive price through variousprint, visual, digital media.2.Conducting market research: Marketing department of the H&M is responsible forpreparing feasibility reports which states whether the proposed products will be able tosurvive in the markets against its competitive brands.3.Building and maintaining the brand image: It is very easy for an organisation to builda brand image for once but maintaining the brand image for long run is difficult task forthe H&M. Managing the brand image through innovation in products, cost effectivemarketing to reduce cost of the products, building loyal customer base, ensuring qualityproducts to its customers are all the responsibilities of the marketing department of theH&M (Martha, 2017).4.Creating an easy and attractive user interface on online website: The H&M'smarketing department is responsible for an easy to use online portal for the users to buyH&M's products. Designing of the website page, making it look different from otherbrands, differentiating its products from rival products, displaying the best products at theonline shop are the work of digital marketing department of the H&M company.5.Discounts, offers, perks to the customers: Marketing department plays a crucial role indeciding the right amount of discounts and other perks that can be offered to thecustomers in order to increase the sales and the handle the competition in the market.2
Roles and Responsibilities of Marketing in H&M 8 CONCLUSION 10 REFERENCES 11 INTRODUCTION Marketing Essentials TABLE OF CONTENTS_4

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