Roles and Responsibility of Marketing Relate to the Organisation

MARKETING ESSENTIAL

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Key roles and responsibility of the marketing function..............................................................1
Roles and responsibility of marketing relate to the organisation ...............................................2
TASK 2 ..........................................................................................................................................3
Different ways company applies marketing mix for achieving marketing objective.................3
TASK 3............................................................................................................................................7
Develop and Evaluation of marketing plan of Zara....................................................................7
TASK 4 ...........................................................................................................................................7
Reflection....................................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing essential means creating , promoting and delivering goods and services to the
customers. As proper marketing will help the organisation to generate sales and maximise the
profit . Zara is the leading retail industry which provide the latest fashionable clothes to the
customers at lower price. These report will cover by the marketing essential which help the
organisation to the large scale. It helps to build the relationship with the customers. Also, it is
explained the rules and responsibility of the market function and also in the context of Zara.
Further it will explain the differentiation between the Zara and H&M by the marketing mix. And
further it will explain the marketing plan which is useful for the Zara.
TASK 1
Key roles and responsibility of the marketing function
This task involves the roles and the responsibility of the marketing function and also in relation
to Zara -
Listening to customer need – The first and foremost function of marketing is to build a
strong relation with the client and also listen to the need and want of the customers and work
accordingly. It is the function of the marketing to plan and study the need of the customers. For
this the zara need to create survey and capture information of the sales team and customers
support (Palmatier, Stern and El-Ansary, , 2016).
Market research – The second function of the marketing is to conduct the market
research and to continuously develop and innovate the product in order to achieve the goals and
also to attract the audience to the large extent and as well as to generate maximum profit of zara.
Monitor competition – The third role of the marketing is to monitor the competition and
also to the company regarding the position in the market. And also by knowing the competitive
one must learn from the competitor and identify the mistake and do the best in order to gain
competitor advantages. And also try to develop and innovate new things so that more customer
will attract towards the products and this will generate sales. It will help the firm to motivate the
employees in order to compete with other zara.
Work and transmit brand value – Brand value is the most important part of the
company for this the company keep on improving the brand image. For this the marketing
department must share the true image of the company. And also do several measures for
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