Marketing Essentials for Wedgewood Hotel and Spa in Vancouver

Marketing Essentials

TABLE OF CONTENTS
 Introduction
 Marketing Mix
 The Marketing Environment (Micro)
 The Marketing environment (Macro) PESTEL
 Creating Customer Value and Engagement
 Effective use of Digital Marketing

INTRODUCTION
 The chosen Hotel from the Relais and Chateaux is
Wedgewood Hotel and Spa located in Vancouver.
 The Presentation covers the marketing mix, micro
environmental factors of the chosen company, analysis of
external factors.
 Along with this, the presentation also reflects on the
importance of digital marketing for the business.