The article discusses the marketing strategies employed by IKEA, a Swedish furniture company, in order to remain competitive in the market despite facing stiff competition from other big companies globally. The 7 Ps of marketing (Product, Price, Promotion, Place, People, Process, and Physical Evidence) are highlighted as part of IKEA's approach. A comparison is made with B&Q, another home furniture company, to provide insights into the industry trends. The article concludes that while IKEA faces certain issues, its well-thought-out strategies have helped it stay afloat in the market.