Marketing Essentials

Marketing Essentials

INTRODUCTION
Marketing refers the operations and management of several kinds of actions that are
associated to tasks of promotion and endorsement of commercial & vending of various type of
products and services in an enterprise. The motive of advertising company is to provide an
assurance that they will be focusing on promoting products and services to attract large form of
client’s interior unique stage of time body. Marketing vital is stated due to the fact the strategies
and plans which is probably formed through administrative of entity for sporting out their pre-
described objectives effectively and successfully. As consistent with the given state of affairs,
the undertaken corporation for this document is British Airway, this is a widely known and
principal airline across UK in recognize in their fleet duration in addition to international
vacation spot flights. Also, in context of wearing passengers it comes at 2d role and having
headquarters is in London, England. The difficulty count number which is probably going to be
mentioned in this record are Marketing definition, nature, ideas, contemporary and destiny
tendencies, impact and affects of out of doors environment on advertising and advertising
pastime. Moreover, advertising department’s roles and responsibilities similarly to interrelation
among various practical areas of employer are described. Apart from this, comparison of
approaches entities practice marketing and advertising mixture and additionally marketing blend
are also organized in this record.
TASK 1
Covered in to PPT
TASK 2
P3. Compare the ways in which different organisations apply the marketing mix
Marketing mix is defined as the set of handy strategic marketing tools such as produced
products, places prices, promotion, people, process and physical evidence that marketing mix
together to generate responses it expects within targeted market area (Gbadamosi, 2020). It aids
British Airways to opt and determined effective tools of marketing, means etc. for accomplishing
its intent. However, different ventures use different factors of marketing mix in diverse form that
is mentioned as under:
ELEMENTS British Airways Rolls Royce
1

Product or services It offers high quality services
to their consumers.
Furthermore, their fleet
contains in about 777s, 787s
and 747s Boeing that assists
an array of in-flight facilities.
The facilities provided by
them are integrated with
upgraded technology.
It is globally well known car
brand. It offers customised
cars to their consumers and
target audiences. Their
manufactured commodity that
is several kinds of cars has
unique feature and its supports
convertible variations for such
their models.
Price It has intent that all individual
could be able to afford ticket
price so their pricing policy
makes easy an affordable
value to consumers. The
tickets are of several classes
like business, economy and
premium. Particular
organisation utilises
differentiation price strategy.
Rolls Royce utilise higher
premium cost strategy as most
of their commodities basically
associated to high luxury
segment (Pochiraju and
Seshadri, 2019). They offer
their products those people
who belong to upper class.
Place It majorly offers their services
to above 400 locations along
with fleet of 273 aircraft that
includes 747s, 777s and 787s
(Ozanne and et. al., 2020).
They also tied up with
authorities of world’s airports
to execute the smooth
practices. The means through
which their services are
allocated such as mobile
application and company
It have branches above 50
nations across the world. Also,
they run in several nations like
Australia, India, China, UK
and US etc.
2