Roles and Responsibilities of Marketing Department in Advertising Environment of Morrison's

Marketing Essentials
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Important components of marketing function and their interconnection with other functional
units........................................................................................................................................3
TASK 2............................................................................................................................................7
Accountabilities and roles of marketing department in regard to advertising environment of
Morrison’s..............................................................................................................................7
TASK 3..........................................................................................................................................10
Development of strategic marketing plan.............................................................................10
CONCLUSION..............................................................................................................................16
RECOMMENDATION.................................................................................................................16
REFERENCES..............................................................................................................................18
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INTRODUCTION
Marketing in world of business is consider as practice of generating brand awareness,
purchase or repurchase products, consideration and preferences for a specific service & goods
through consumers driven benefits, packaging and promotions (Makrides, Vrontis and Christofi,
2020). This term comes in broad variety of flavour based on media platform, target segments and
ventures.
It defines as act of developing excellent relationship with every individual person that
shows their interest in particular goods or a brand (Rather, 2019). This is two way interaction
sources through which companies by using and influencing social media platforms offer products
and services in effective manner.
In simple word, marketing is procedure of getting those people who are highly interested
in firm’s items, it can happen via market analysis, investigation and comprehending companies’
potential buyer’s interests. The current assignment will be based on Morrison’s, which falls
under category of leading supermarkets in the United Kingdom. Chosen company makes better
progress on six priorities, its mission is to cater and share business to business knowledge in
context of making people able to succeed in venture (Guo and Wang, 2019). This study will
explain roles & accountabilities of marketing function in regard to selected firm. Furthermore, it
will define marketing mix element apply by firm, relation of promotion function with other units
and will also justify basic marketing plan for organization.
TASK 1
Important components of marketing function and their interconnection with other functional
units
Elements of marketing function-
It is specialized activity performed in field of marketing; this function is one of the most
important functions of company and essential to take products from place of basis to place of
utilization. It comprise varied elements that workers of this department can use-
Market planning-
It is the best and useful element of marketing function that helps company to get desire
outcomes in systematic manner. It is a procedure of managing and defining advertising goals of
Morrison’s & collecting strategies to achieve them. This component consists of examining
current situation and data about promotion chances, forecasting and developing effective
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planning as well as creating marketing tactic. This element can interrelate with HRM as
functional unit of supermarket because human resource manager to promote vacancies
coordinate with marketing department, who are able to develop a marketing plan.
Market information-
This component works significantly in term of gathering data or information about
current market needs and preferences. With market research as management practice,
organization could be able to discover target segment and obtain profitable opinions from local
people about their interest in grocery and any other products (Khojaeva, 2020). It gives important
data to marketing manager, which they can share with production as well to allow them produce
goods according to buyers needs that is actually very important to do.
Pricing-
It is a wide component of marketing department as it identified how much of each item
customer purchase and how much supermarket makes. Workers performed his or her role in this
function, set appropriate price for each product which make people able to purchase them from
supermarket. This force is relate to finance as functional unit of chosen brand, for example, to set
cost of products, marketing manager need to coordinate with accounts department who is
accountable for overseeing money relate matters of company.
Product distribution-
Along with above elements, it also play vital role in context of Morrison’s by providing
better quality products and services to each customer (Putsenteilo, Nyanko and Karpenko,
2018). It’s a procedure of making item accessible for target segment who needs it and seek to
purchase. Product distribution as marketing function element can be done by marketers of
supermarket by using distribution and indirect channels. It increases effectiveness of promotion
and aid to reduce price of transactions of products.
Interrelationship between marketing and other functions of Morrison’s-
There are varied operational and functional units performed within Morrison’s, which
enables supermarket to obtain competitive edge, few of them are;
Finance with marketing-
Both are two different department of company, who work together in order to achieve set
aims and objectives of business. For example, marketing manager to create an advertising plan
for products or services promotion, this is quite beneficial for firm in term of increasing their
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