Marketing Mix Comparison: ALDI vs TESCO

MARKETING ESSENTIAL
ALDI

INTRODUCTION
• Set of actions or tactics that a company uses to promote its brand or product in
the marketplace.
• ALDI is a well-known retailer store who offers great quality and value for
money services to its customers.
• ALDI makes numerous promotional methods for effective marketing of their
goods and services.
• It often uses TV and newspaper as advertising source to reach customers.
• This presentation includes the marketing mix comparison between ALDI and
TESCO to illustrate each element of marketing mix strategy in detail.

MARKETING MIX COMPARISON
BETWEEN ALDI AND TESCO
PRODUCT
ALDI TESCO
Organization provides goods
which are sourced from selected
suppliers and are branded as
their own to have full control
over price and production which
is ultimate reason to serve the
customers with low price
products with high quality. In
winters, ALDI provides snow
gear and warm camping gear,
thus modifying its product line
as per season and also known as
largest retailer of wine in
Germany.
TESCO provides wide range of
products which includes food
products along with financial
services. Company also offers
free music downloads services
as well.

CONTD.
PRICE
ALDI TESCO
ALDI has strong customer base due to
his cheap price strategies and quality
of goods that has been offered by the
company to their consumers which are
not available with its competitors.
Tesco also attempts to maintain lower
price as possible without reducing the
quality of its products. However,
company uses a club card system in
order to serve discounts to their
consumers. This is the price
promotional strategy of the company.
The major difference among both the
companies is that Tesco is not
providing self branded products to
their customers.