Marketing Mix Elements of National Express and Your Destination : Report
Added on 2020-07-23
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Marketing essentials
Table of ContentsINTRODUCTION...........................................................................................................................1PART -1 ..........................................................................................................................................1P1: The key duties and responsibilities for the marketing officer..........................................1P2: The contribution of roles and responsibility of marketing officer towards achievingobjective of organization .......................................................................................................3PART – 2 ........................................................................................................................................4P3: Marketing mix elements for your destination..................................................................4P4 : Marketing plan for Your destination ..............................................................................8CONCLUSION..............................................................................................................................11REFERENCES .............................................................................................................................12
INTRODUCTIONToday most of the organization make use of marketing in order to promote and makecustomers ware about their company products and services. For any organization the concept ofmarketing have become an essential aspect. The strategies are being made by the companies inorder to attract more number of customers towards their product and services .In order to expandtheir business on a broader platform transport companies are also making use of marketing. Withuse of marketing companies will be able to know about preferences of customers. The basicprinciples of marketing are needs, demand and wants (Rundh, 2013). The needs are the basicrequirements of humans that is food, shelter and water etc. The wants are nor permanent andchanges regularly. The demand of that particular need or a want is there when a person iswilling to purchase that product.In the UK, your destination is a transportation company that provide customers withfacilities related to transport such as car, bus etc. The key duties of marketing officer will bediscuss in this report in context of this transportation company. In this report comparison ofmarketing mix elements of national express and your destination will be discussed .This reportwill also develop marketing for your destination that will help the company to expand itsbusiness on broader platform.PART -1 P1: The key duties and responsibilities for the marketing officerThe two marketing officers were having an interaction where they talked about theircontribution and also they discussed the key roles and responsibilities of marketing officer in thecompany your destination. All the practical application of the company are focused by themarketing officer and also they pay attention towards the operations of marketing in thecompany. The marketing officer need to have good communication skill and good analyticalskills as they need to analyse things in the company before making any decisions. Thecommunication is also an essential factors for them as they will be able to present their ideas andviews to the entire team with efficient communication skills. In performing their responsibilitythese will help them to become efficient and effective. The marketing mangers handles all theactivities of marketing(Schmidt, Spann and Zeithammer, 2014) .The marketing officer formulate,direct and coordinate their products in order to attract more number of clients to purchase theirproducts and services over competitors.1
The key responsibilities of the marketing officers are as follows-:Marketing research is conducted This research is done by the marketing officer in order to discover the needs andrequirement of customers in the market. Through this research that is done new opportunitieswill be discovered by the marketing officers. For the organization this will beneficial as they willbe able to develop niche for their company products and services. This will be useful for yourdestination as they will get to know the marketing strategy of their rival company that is nationalexpress. The analysation of marketing strategy of rival company can be done with this researchthat is conducted by your destination. This analysation that is done of competitive companynational express will help your destination to develop products and services superior torivals .With this the company can also employ efficient techniques of marketing. The companycan conduct this research by using both primary and secondary research .In the primary researchthe company can develop a questionnaire and provide it to randomly to the people .Based onthese questioners that is submitted by the people the company will be able to know aboutpreference and lifestyle of customers. However on the other hand in the secondary researchcompany can make use of internet, newspaper etc in order to conduct research about lifestyle andpresence of customers (Sherry and Canon, 2014) . Creating strategies of marketing The strategies of marketing will be developed by the marketing officer of the company yourdestination. In order to promote its product and services to the target customers these strategiesare been made by the company. The sales of the company will be increased with this and alsothe competition among rivals will also be maintained .Customer relationship management The function of championing customer relation shop management is also performed bymarketing manager in the organization. The marketing manager of the company your destinationwill collect information from the customers' database of the organization. The information thathas been gathered for that database is then shared with other employees of the company so thatthey can provide excellent services to customers. This will help the company to develop a long-lasting relationship with customers and in the business this will be beneficial.Management of employees2
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