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Marketing Essentials Report : Cadbury

   

Added on  2020-06-06

17 Pages4882 Words49 Views
Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of marketing function..............................................................1P2 Relate roles and responsibilities of marketing to organisation.........................................4TASK 2............................................................................................................................................7P3 Application of marketing mix for planning process..........................................................7TASK 3..........................................................................................................................................11P4 Marketing plan for organisation......................................................................................11CONCLUSION..............................................................................................................................13REFERENCES .............................................................................................................................14

INTRODUCTIONMarketing is a business activity to promote and sale products and services, it includesvarious market research and advertisement programs. It is a procedure of management by whichdifferent products and services are delivered to potential customer, with the help of thisorganisations can make direct contact with their consumers and tell them about specifications ofgoods and services. Generally marketing describes four main aspects of firm which are Product,price, place and promotional strategy these helps in determining needs, demands, preferencesand satisfaction of customers (Aaboud and et. al., 2017). Basically merchandising is a procedureof creating value for customers and getting back some value from those consumers. This projectreport is based on ''Cadbury'' which is a multinational confectionery organisation located inUnited Kingdom. It is world's second largest company of confectionery and currently it isoperating in approx 50 countries all over world. Along with this, it has strength of around 71,657employees, it has democratic management style. In this report various roles and responsibilitiesof its marketing function has been explained, also its business plan has been evaluated todetermine its marketing essentials.TASK 1P1 Roles and responsibilities of marketing functionMarket is a place where number of buyers and sellers come together to sell or buy anyproduct or service in exchange of some value. Marketing is a managerial process which helporganisations to identify customer needs and demands, so that they can manufacture product orservices as per the demand of consumers to enhance their productivity and profitability (Aad andet. al., 2012). Appropriate merchandising strategies can lead Cadbury to a higher position and itcan also help company to compete their existing and up coming competitors in market place.With the help of this, firm can provide proper value , satisfaction and quality goods to itscustomers. Marketing function plays key role in the business operations, some of themerchandising functions of Cadbury is following as under :1

(Source: Marketing functions, 2017)Marketing information system : This information system helps in making decisionsrelated to marketing, it involves different individuals, information, tools and processes tomake merchandising decisions. Basically it gathers data of market from various internaland external sources of business enterprise which improves product, price, distribution,promotion and packaging. Information system give guidelines to business mangers tomake marketing plans for evaluating buying behaviour of customers, also it help mangersin analysing different market strategies of their competitors. Appropriate informationsystem helps in organising collected data, avoid crises, arrange merchandising programs,and creates a wide position in market place. Cadbury can utilize it as a storing device tostore important information (Hasan, Thomas and Mansour, 2016).Distribution : Basically it means allocating something between different individuals. Inthis function of marketing product is carried out from one place to another place. In otherwords it is a process of transporting product from its production place to utilisation place.2Illustration 1: Marketing functions, 2017

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