Marketing Essentials Report
Added on 2020-12-29
7 Pages1759 Words157 Views
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Key roles and responsibilities of marketing function........................................................3P2 Roles and responsibilities of marketing relate to wider organisational context................4TASK 2............................................................................................................................................5TASK 3............................................................................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMarketing is management and study of exchange relationship. It is business process forcreating strong relationship in order to satisfy needs of customers. It refers to activities that isassociated with selling and buying of goods and services which includes advertising, deliveringand selling products to individual (Baines, Fill and Page, 2013). The given assignment is basedon Cadbury which was founded in 1824 at England, United Kingdom. It is multinationalconfectionery company which is operating in more than 50 countries and manufacture dairymilk, crème egg and others. Here will be discussing about key roles and responsibilities ofmarketing functions which are interrelated with other functional units. The comparison ofmarketing mix with Nestle to achieve overall business objective along with marketing plan.TASK 1P1 Key roles and responsibilities of marketing functionMarketing refers to activities of organisation which are associated with selling as well aspurchasing of service or product. It mainly consists delivering, advertising and selling ofproducts to people. Under this, management process by which services and products move fromconcept to customer. Cadbury is confectionery firm and it is specialised in selling chocolates,coffee etc. There are different roles and responsibilities of marketing function mention below:Marketing Information System- This system is designed in order to support decisionmaking of marketing and its information. It is helpful in collect, store, measure and alsodistribute to the managers of Cadbury on the basis of informational needs. This marketingfunction assess in distribute relevant information to marketers which can make effectivedecisions which are related with marketing operations for an instance packaging, pricing, mediaand many others. Product Management- It is organisational life cycle function in company that is dealingwith planning, production, forecasting of products. It is a primary responsibility of marketingfunction of Cadbury is to produce goods or services on the basis of needs and demands ofconsumers (Baker and Magnini, 2016). This department should ensure about product and meetexpectations of customers with high quality. In context to achieve competitive advantage atmarket place, it is essential to develop effective strategies to compete with strong competitorsand sustain for long period of time.
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