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Marketing for Business

   

Added on  2020-06-04

7 Pages1555 Words384 Views
Marketing for Business

Table of ContentsINTRODUCTION...........................................................................................................................1LO1.............................................................................................................................................11.Various marketing techniques used by different sort of organisations. ..................................1LO2.............................................................................................................................................22. Limitations and constraints of marketing................................................................................2LO3.............................................................................................................................................23. Contribution of the market research on the development of market plan...............................2LO7.............................................................................................................................................37. Effect of cultural differences on marketing message..............................................................3CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4

INTRODUCTIONMarketing is the blood and soul for the organisation. It not only helps the company to geta better idea of the operations but helps them to get a better share bin market and a sustainability.For this report we will take Tesco plc as the organisation of the context which works in the retailsector (Hall, 2014.). The report will cover the various marketing techniques that will help thecompany to sell its products or services. The limitations and constraints related to the marketingwill be discussed and the use of the effective marketing plan contribute to growth anddevelopment of the company. Along with it, the effect of the culture on the market will also beconsidered. LO11.Various marketing techniques used by different sort of organisations. The marketing techniques are been taken into the consideration by the company that will helpthe company to carry out the operations of the company. This will not only help the company tomeet the requirements of the company but also to connect with the customers (Mooney andSlobodian, 2016).Cause marketingDigital MarketingEvent marketingThis sort of the marketing willinclude the efficient running ofthe operations for a certainsocial operation that will becarried out by the company.This will be deeply influencedby the social responsibility ofthe company that helps thecompany to gain a better shareof the market. Besides this, thecompany can support anysocial initiative in order toattract the customers andestablish a brand awareness orloyalty in the customers. SuchWith the advancement of thetechnology, the companies willuse the approach of digitalmarketing in order to reachmaximum number of thecustomers. This is one of thefastest, economic andconvenient method ofmarketing and promoting thegoods that helps the companyto attach with the customers.Various platforms like socialmedia, digital broadcasting etc.is been taken into theconsideration by the company.In this sort of marketing anevent is been held by thecompany. In order to promotethe product or services,detailed management of theservices will be taken intoconsideration. Such marketingwill be held by the companiesoperating into the hospitalityor retail sectors like Tesco plcto promote their services orproducts. This will attract thecustomers towards the servicesand products (Sekaran andBougie, 2016.). 1

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