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How Does Marketing Research Influence Business?

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Added on  2020-06-04

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Marketing for Business INTRODUCTION 1 1) Various marketing techniques used by range of companies.1 2) Limitation and constraints of marketing2 3) Use of marketing research for better development of marketing plan 2 4) Use of marketing research for marketing planning3 5) How and Why groups of customers are targeted for selected products. 4 6) Coherent marketing mix 4 7) How cultural difference affect the marketing message5 CONCLUSION 5 REFERENCES 6 INTRODUCTION Marketing function is a foremost consideration of all enterprises where it

How Does Marketing Research Influence Business?

   Added on 2020-06-04

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Marketing for Business
How Does Marketing Research Influence Business?_1
Table of ContentsINTRODUCTION...........................................................................................................................11) Various marketing techniques used by range of companies...................................................12) Limitation and constraints of marketing.................................................................................23) Use of marketing research for better development of marketing plan...................................24) Use of marketing research for marketing planning................................................................35) How and Why groups of customers are targeted for selected products..................................46) Coherent marketing mix.........................................................................................................47) How cultural difference alter the marketing message............................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
How Does Marketing Research Influence Business?_2
INTRODUCTIONMarketing functionis a foremost consideration of all enterprises where it directly assistsin a better promotion of the products and services and carry out the various operations of thecompany in a very effective way. In this report, a renowned retail organisation called Tesco PLChas been taken into consideration. This firm operates in the retail industry of UK (Armstrong andet.al., 2015). In this report, we will discuss various marketing techniques for a range of theorganisation and its limitations or constraints are taken into consideration. The marketingresearch of the cited firm is being conducted and importance of the target group of customers isbeen taken into consideration. Besides this, a marketing mix is being given and the impact of thevarious cultural differences is taken into consideration (Sheth and Sisodia, 2015).1) Various marketing techniques used by range of companies.Various organisations take into consideration different types of the marketing techniquesthat helps the firm to attain its marketing objectives and meet their needs in a better way. Forinstance, the Coca cola has adopted the strategy of brand and quality consistency. Since thebeginning, the company has not changed the colour scheme of red and white, which makes iteasily recognisable all over the world. Besides this, it has maintained the unique taste since thebeginning, making it popular among the old and new customers. Similarly, the Starbucks followsthe social strategy where it uses the social media platforms to get an improved idea of theirseveral operations that are taken into consideration by the entity to promote its services andproducts (Papadopoulos and Heslop, 2014). The Nike, has followed the strategies to associate with various sports persons andchampions and worked in a particular, target field. This has given the company a betterunderstanding, carrying out its operations in a better way and meet its productivity requirements.Apple Inc. is known to come up with better and innovative products that help the business toeffectively meet the identifiedneeds of theircustomers. Such marketing techniques helps thecompany to take into the consideration the various approaches to improve the proficiency andproductivity of the firms. Besides this, such approaches and techniques help the company toeasily connect with the customers (Pulizzi, 2014).1
How Does Marketing Research Influence Business?_3

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