Marketing for mangers Assignment

Running head: Marketing for mangers
Marketing for
managers

Marketing for mangers
1
Introduction
A Japanese based company called Ajisen Ramen was founded in 1968 at Kumamoto, Japan.
It has 700 plus chain in all over the world. It’s targeting to open more food chains in all over
the world. It has its branches in Australia, Cambodia, Canada, China, Hong Kong, Indonesia,
Malaysia, the Marianas, the Philippines, Singapore, South Korea, Thailand, the United States,
and Vietnam. There is something different about Ajisen Ramen that is its soup which helps in
prohibiting ageing.
Swot Analysis of Ajisen Ramen
Strengths
The strength of Noodle Company called Ajisen Ramen comes from its diversity. The noodles
of Ajisen Ramen have been favoured in college dorm rooms to high class of restaurants. One
of the biggest strength of noodles is that it is an instant food and it functions as a staple for
dinners and breakfast of all ages of people.
Its price is also very convenient that it is affordable to every income group of people. Dishes
related to noodles include a broad range of tastes such as Spicy Pad Thai, Home Style
Macaroni and Cheese Noodles. Noodles can also be added in wide range of meats, vegetables
and sauces for special diets.
Weaknesses
Ajisen Ramen has the biggest strength of unique adaptability in its dishes; it also has some of
the weaknesses that it is lacking in terms of market penetration. The fast food industry
includes the infinite choices for the consumers such as pizza, fried chicken, tacos,
hamburgers and others. The noodle industry still needs to capture the actual thought of the
consumers in the same way.
It does high investment in research and development more than in improving the quality of
their dishes which is a weakness for Ajisen Ramen. As there is no need of investing so much
funds on research and development only.
Opportunities

Marketing for mangers
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Ajisen Ramen has the opportunity to develop its own space in the American dining pantheon
by restaurant franchising just like the world famous fast food organizations such as Dominos,
McDonald's, Pizza Hut and Taco bell has increased the choice of everyday foods.
Ajisen Ramen has the opportunity to grab the market share by introducing new products and
services.
Threats
Health impact of noodles on the consumers can be a threat for the Ajisen ramen as noodles
contains high amount of sodium carbohydrates and gluten which makes consumers to switch
to other food items.
Noodle Company, Ajisen Ramen has to compete with many of the organizations. Also with
the makers of instant noodles which are available in grocery stores such as Maggie and
instant noodles and others.
Marketing objectives
The Marketing objectives of Ajisen Ramen are mentioned below:
Ajisen Ramen is preparing to expand its market share by opening the branches at the airport
also. It already having its branches at many of the airports but this year they are planning to
have at least ten to fifteen more shops at the airports to attract the Chinese tourist towards its
restaurants and to provide them the taste of home.
In 2016 they have faced decline in their profits, earlier in 2014 it was 2.4 billion therefore the
company is looking forward to the strategies which can help in increasing the profits of the
company. They are planning to open 10-15 restaurants till the mid of 2018. Under the brand
called Japanese Ramen restaurant (Companies, 2018).
They are also creating the awareness of their products in the market by promoting through
advertisements and campaigns. They are also planning to strengthen the operations of its
delivery and not restricting to only shops.
Market segmentation