SWOT Analysis for Company X

MT140 - Unit 2 Assignment Template
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Student Name
Purdue University Global
Course - Instructor
Date
SWOT Analysis for “Company X”

MT140 - Unit 2 Assignment Template
COMPANY OVERVIEW
Taco Bell is an American Chain of Fast Food restaurant which is established in Irvine,
California. Yum! Is the subsidiary brand of the company which also has a high brand image. The
restaurants provide a variety of Mexican inspired foods that includes the tacos, burritos,
quesadillas, nachos and many other special items. Taco Bell serves the 2 billion customers by
establishing the 7072 restaurants and more than 93 per cent of which are owned and operated by
independent franchisees and licensees (Taco Bell, 2018a). Earlier, it was a street food café but
adopting the new recipes to bake the Taco, helps it to expand the business at a different location
across America. The company opened a large number of stores, and franchises to reach the
consumers. Subsidiaries companies also help the company to reach the consumers (Taco Bell,
2018b).
SWOT ANALYSIS
STRENGTHS WEAKNESSES
The company has high brand image in the
market with the high brand loyalty.
Human resources are the main asset of the
company. The company has more than 17000
people as employees who help the
 The behavior of consumer is
fluctuated with the passage of time
 The company delivers the fast food
product which is harmful for the