Marketing for Pop-Up-Outlet

Running head: MARKETING FOR POP-UP-OUTLET
Marketing for Pop-Up-Outlet
Name of the student
Name of the University
Author note

MARKETING FOR POP-UP-OUTLET1
The role of the marketing with the help of the pop-up outlets is to create the aura of
the enthusiasm and intrigue the customers so that they would visit the stores. In my opinion,
the marketing can help them in carrying out interaction with the customers that can increase
their popularity among the people. The challenges that are faced by the people in the event of
marketing of the pop-up outlets relates to reaching the target audience. They reach the people
for a small amount of time and then they disappear that creates hurdles in the path of their
marketing (Alexander and Bain 2016).
There exists inter-relationship in between marketing, marketing functions and that of
the functional units within the pop-up stores. The marketing of the pop-up stores is created on
account of the fact that it helps in the creation of the sense of the urgency (Klein et al. 2016).
I think that the marketing functions of the pop-up stores relates to the fact that it helps in
understanding the choices of the customers that can be made use of by the company for the
purpose of its growth. The functional units of the pop-up stores relates to the marketing along
with the supply chain elements that helps the store in reaching out to the customers.
The marketing tactics that are applied by the pop-up store, Food Joint Corner is in
relation to the printed flyers that can reach out to a large number of people. It can prove to be
an effective medium that can help in drawing people towards the food store. I think that the
advertisements on the local radio along with the television are the effective instruments of
marketing that have been employed by the pop-up store. The other marketing tactics that
have been used by the retail outlets in the locality pertains to the using of the e-mail
marketing that helps in making the people aware about the brand (Taube and Warnaby 2017).
It can help in making the people loyal towards the brand. They have created the e-mail
campaigns that has helped them in featuring the event details that has helped in building
anticipation among the subscriber base.