Reflective blog on product launch for Foodie Fest Week

Running head: MARKETING
Reflective blog on product launch for Foodie Fest Week
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MARKETING
I think catering to the needs, demands and requirements of the customers is the vital
duty of the companies and organizations for securing the marketing position. Within this, I
can make mention of effective communication channels like websites, social media, emails,
which is assistance for increasing the trafficking of the audience towards the brand image.
Involving the sales team and customer support is beneficial for gaining an insight into the
specific preferences of the customers. Monitoring the competitive trends adopted by the
contemporary brands is assistance for developing the best practices, which can enhance the
standards and quality of foods to be delivered to the customers.
In terms of the definition, pop-ups emerge for a limited time and disappear. If the pop
ups are held for a longer time, they degrade the customer awareness. This is in spite of the
fact that they are generating profit. According to my observations, engagement of the
customers must accompany the risk assessment, which can emerge in the foods to be levied.
Negligent approach in this direction would add vulnerability to the standards and quality of
the food items. Consistency in this context would compel the sellers to encounter turnovers
from the clients and the customers.
I feel that tie ups between the marketing department and the research and
development team is productive in terms of installing innovative designs into the packaging.
Alliance with the finance department is assistance in terms of setting the prices of the food
items according to the income and lifestyle of the customers. Working with the human
resource management team is essential for ensuring that appropriate skills are applied by the
staffs for completing the production orders within the stipulated time. I think that through this
process, the competence of the sales team personnel can be assessed.
According to me, brand positioning, product packaging and USP are the important
elements, which the personnel of the food and beverage industry needs to cater. Creating