Role and Responsibility of Marketing Function in Tesco

UNIT 2 ASSESSMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Marketing function.......................................................................................................................3
roles and responsibilities of marketing relate to the wider organisational context.....................4
Comparison and application of marketing mix on Tesco and Morissons....................................5
marketing plan for an organisation..............................................................................................7
CONCLUSION................................................................................................................................8

INTRODUCTION
Marketing is the core function of business that allows the company tom make sales of
its product along with raising the brand awareness of the company. With the mode of
marketing the company can add more customers towards the organization and thus raise
the revenue of the firm. Tesoc is one of the major retailing firm of UK which was found
in 1919. Its main aim is to champion the customers by serving the quality product at
most valuable rate. This report will discuss role and responsibility of marketing function
along with its association towards the other function of the firm. A comparison of
marketing mix of Tesco and Morrison and Marketing plan is also a part of the report.
MAIN BODY
Marketing function
Marketing is an essential function of the organization that deals with creation of
awareness of the company and assist in the selling of product of the organization. With
respect to the function of marketing the organization can add more customer and add
more customer towards the company.
Role:
Marketing function plays an important role in the growth and success of the
organization. With the help of marketing function company can add more customers
towards the company. Marketing also lead to assist the company in terms of raising of
brand awareness along with raising the awareness in relation with the product of the
company. With the mode of marketing function, the requirement of the customers can
be understand that will lead to assist the company to make an analysis of its product
which guide the company in terms of continuing of operation of selling the same
product, making changes in the existing product and the introduction of the new market.
Thus, this function assist in the decision making of the company.
Marketing also play an important role in the promotion of the product of the company
so that more customer will know about the company product and thus raise the sales of
the company. In the same way with the mode of marketing the company can create its
place in the market and thus assist the company in meeting the market competition.