Use of digital marketing in a specific communications strategy

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Social Media Marketing
 Facebook
 Twitter
 Instagram
 Contribution of Facebook and Twitter towards McDonalds
 Contribution of Instagram towards McDonalds
 Promotion aspect for marketing mix
 Facebook, Instagram and twitter as communication mode
 Ranking
 Summary
 References

DIGITAL MARKETING
• It refers to the marketing which is being performed through the digital
mode and under which digital channels is being used (Chaffey and Ellis-
Chadwick, 2019).
• Digital channels include, social media, websites, search engines and
various others.