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Marketing Functions | An Example of Tesco Plc in UK

   

Added on  2022-08-19

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Marketing Functions
An example of Tesco Plc in UK
Marketing Functions | An Example of Tesco Plc in UK_1

Marketing as a function
The marketing as a function of the business
can be defined as promoting and selling the
products of the firm.
It also reflects to the activities related to the
marketing research advertising initiatives
(Jobber and chadwick 2012)
Marketing Functions | An Example of Tesco Plc in UK_2

Meets
consumer
needs and
wants
Ensures
survival in the
competitive
market
Ensures
reputation
Helps to widen
the market.
Helps in the
right pricing
activity.
The role of the marketing
function in an enterprise
Marketing Functions | An Example of Tesco Plc in UK_3

Better
products
being
offered
Helps in discharging
responsibilities
Creates
utility
Helps in facing
competition
Manageme
nt of
demands
Economic
growth(Lovelock and
Patterson, 2015)
Cont..
Marketing Functions | An Example of Tesco Plc in UK_4

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