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Marketing Functions Of Hennes & Mauritz | Report

   

Added on  2020-02-12

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Marketing FunctionsTable of ContentsIntroduction.................................................................................................................................................3Task 1..........................................................................................................................................................4Role of the marketing functions...............................................................................................................4Key responsibilities of marketing functions.........................................................................................4Roles of marketing functions of Hennes & Mauritz Organization.......................................................4Marketing environment of Hennes & Mauritz Organization...............................................................5Relationship between marketing and other functional units of the organization..................................5Key elements of marketing functions..................................................................................................6Task 2..........................................................................................................................................................6The market mix strategies of the organization.........................................................................................6Task 3........................................................................................................................................................10Marketing plan for Hennes & mauritzs organization.............................................................................10Conclusion.................................................................................................................................................12References.................................................................................................................................................13Page 2 of 13

Marketing FunctionsIntroductionFor any business or organization, the marketing is one of the most important procedurees that theauthority of the organization should always be concerned of for the improvement of the organization or the business of the organization. Marketing is a way to promote the product or the service that the authority of the organization provides to the customers, in the market r in the business industry. The market of a business or a particular organization consists many aspects such as the business environment of the organization, the economy of the organization, the political state of the country in which the authority of the organization is running the business, the people of the place in which the organization is being operated and many other aspects. The following report deals with the various aspects of the marketing styles of the organization H&M or the Hennes & Mauritius organization which is one of the most successful and established retail companies in the world. Thus the authority of the organization is also good with the marketing procedure of the organization. The following report will discover and explain the various aspects of the marketing procedure of the mentioned organization.Page 3 of 13

Marketing FunctionsTask 1Role of the marketing functionsKey responsibilities of marketing functionsThe prime or the main duty or the responsibility of the marketing function is to establish the product or the service that the organization is providing to the customers in the market or in the field of that industry(Becken and Hay, 2007). The authority of the organization considers the marketing of the product or the organization as the soul aspect of the organization. If the authority of the organization fails to market the product or the service of their organization, they would not be able to get success in a shot span of time. To achieve success in the marketing functions, the authority of the organization would have to be concerned about some elements of the marketing which are also mentioned in the further report. These are the main and the basic responsibilities of the marketing function of a organization, which affects the up gradation or the degradation of the organization or the business of the organization.Roles of marketing functions of Hennes & Mauritz OrganizationHennes & Mauritius organization being one of the most successful and well established retail organization, the authority of the organization has always been concerned about the marketing ofthe products that the organization provides to the customers. As the retail industry is an open industry, thus the authority of the organization would have to face the customers and their needs directly(Becken and Hay, 2007). The authority of the organization for the betterment of the organization or the business of the organization would have to maintain a nice and strong way of marketing. For that, the organization or the authority of the organization can also get the help of Page 4 of 13

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