Marketing Functions of Mcdonalds and Aldi - Report
Added on 2020-01-23
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MARKETING ESSENTIALSSTUDENT NAMESTUDENT IDPROFESSOR NAME1
Table of contentsIntroduction......................................................................................................................................3TASK 1............................................................................................................................................3LO1..................................................................................................................................................3P1 Analysing the roles and the main responsibilities of marketing function..................................3P2 Analysing the interrelations of marketing with other units of the business organisation..........5TASK 2............................................................................................................................................7LO2..................................................................................................................................................7P3 Process of applying the marketing mix and the ways to achieves the objectives of McDonald's.........................................................................................................................................................7TASK3...........................................................................................................................................11LO3................................................................................................................................................11P4 Evaluation a basic marketing plan for McDonald's..................................................................11Conclusion.....................................................................................................................................13Reference list.................................................................................................................................142
IntroductionMarketing is a kind of term where the customers would be able to know about the productsdetails and the selling information about the products as well. Various roles and theresponsibilities of marketing have been included in this report. In this report, the researcher haschosen McDonald has to make the entire report effective and efficient. McDonald is anAmerican based fast food chain that serves approximately 68 million people worldwide. Itoperates over 119 countries having more than 36615 outlets. The report aims to compare themarketing functions of McDonald’s and Aldi in order to understand the effectiveness of theprocess of marketing planning to achieve organisational objectives. The various marketingfunctions have been stated in this report. The researcher has shed light on the 7Ps to make themarketing mix more efficient. Finally, the evaluation of the marketing strategies of McDonald'shas been briefly discussed.TASK 1LO1P1 Analysing the roles and the main responsibilities of marketing functionThe primary function of the marketing is as follows- Business development- According to Grönroos and Gummerus (2014, p.206), the main goal ofthe marketing is to develop the entire business. It is crucial to identify the weakness of thebusiness organisation and to turn the weaknesses into strength. To make various implementationplans for the betterment of the entire business organisations, and how to make the business moreeffective and competitive with other business organisations is another important purpose ofmarketing. In the case of MacDonald’s the marketing, functions play a vital role to develop theentire business.Product development- To make the product of the business organisations is the main priority ofthe marketing (Piercy, 2014, p.25). To know about the product quality and to take the feedbackfrom the customers is another function of the marketing. Product quality of the businessorganisations must be the main factors that can be able to draw the customers. By developing the3
product of the business organisations, the business organisations must gain profit from themarket. Product development is another vital role and responsibilities of MacDonald’s.Marketing development- To develop the market for sell the product is an important factor for thebusiness organisations. To make the market facilities better is another crucial role of themarketing that can help to provide a better market for the business organisations (Boone andKurtz, 2013, p.58). The marketing functional managers of MacDonald’s always try to knowabout the market demand for making the product. Based on the marketing demands themanagement of MacDonald’s make their business to gain extra profit.Marketing research-, this is an important factor to run the business organisations successfully.Marketing research can be able to know about the market conditions. That can help to make thebusiness well. In different geographical locations, the marketing demand is different so bymarketing research McDonald's can introduce their branch in the popular location for thebetterment of the organisation. For MacDonald’s marketing research is an important factor.Competitor analysis- The management of the marketing is always analysis their rivalry and themain competitor in the market (Baker, 2014, p.23). It can help to make the business well. At theplace where the competition is healthy at there, the business organisations could take differentstrategies to run the business well. The marketing managers of MacDonald’s always analysis thecompetition and there are many competitors in the market for McDonald's.Pricing strategy- Pricing is the most effective factor to make the business well ad good andprofitable as well (Leeflang, 2014, p.1). The marketing managers of the business organisationsalways make research on the price of the product and the managers of the business organisationsalways put the effective price tag for the customers. In the case of McDonald's as a manager ofmarketing, the main priority is to make the price of the product effectively for the satisfaction ofthe customers and it can help to make the business profitable.Public relations- According to Wagner and Eggert (2016, p.27), public relations is the mostimportant factor for running the business well. The marketing managers of the businessorganisation always try to make the public relations more effective and efficient. Good publicrelations with the business organisation can be helpful to run the business successfully. In thecase of MacDonald’s the marketing managers always try to maintain a good relationship with thepeople for the betterment of the organisation. MacDonald’s provides different schemes and offerfor the public.4
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