Roles & Responsibilities of Marketing Functions in Hospitality Marketing

Hospitality Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
P1 Roles & Responsibilities of Marketing Functions ................................................................3
M1 Roles & Responsibilities of Marketing in context of Marketing Environment ...................5
P2 Roles & Responsibilities of Marketing related to the McDonald's Company .....................6
M2 Significance of Interrelation between Marketing & Other functional areas of McDonald's
.....................................................................................................................................................7
TASK 2............................................................................................................................................7
P3 Comparison between McDonald's and Burger King on the basis of 7 P's of Marketing
Mix .............................................................................................................................................7
M3 Evaluate Various Tactics Applied by the McDonald's......................................................10
TASK 3 .........................................................................................................................................10
P4 Marketing Plan for the McDonald's Company ..................................................................10
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing consider as an ongoing activity which basically related with the deals with
buying and selling activities of a particular business and organisation. Marketing refers as a
process of creating the products and services value at the entire marketplace. For this report,
hospitality industry consider which mainly deal with many services such as food, entertainment,
hotels restaurants and accommodations. In this report, Mc Donald's company is chosen which is
based on American company that mainly deal with fast food and established in 1940 in United
States. This is comes under largest fast food chain of restaurant which operate their business
internationally. The main purpose of this report is to understand the key role and responsibility of
marketing functions and discuss about the marketing mix so that company can do proper
marketing planning process to obtain business target. Apart from this, report explain about the
marketing plan so that company easily meet the marketing goals.
TASK
P1 Roles & Responsibilities of Marketing Functions
Marketing is a continuous process which maintain all the ongoing activities of an
organisation. Marketing consider as a back bone of each and every business. Hospitality
marketing is essential for the Mc Donald's company (Baker and Saren, 2016). The main motive
of hospitality marketing is build a strong brand image and also attract the large number of
customers so that they can maintain their loyalty toward customers. The role of marketing is
really influential for the growth of the McDonald's company. The main purpose of marketing is
to consist of creating, organising, analysing, targeting, promoting, selling and also delivering the
company products and services in a better way. To understand the all aspects of marketing and
hospitality marketing is compulsory to know about the overall marketing concepts which are
discussed below-
Marketing Concepts
It is like a philosophy that basically a company should measure the requirement of
customers and after this take decision according to satisfy the needs and requirements of
customers in a better way as compared to the competitors. In marketing concepts all other
elements of marketing involved which are given below-

 Production Concept - This concept mainly concerned about the customers demand and
needs because customers purchase those products which are easily available and
convenient in prices. McDonald's always focus on customers taste and their preferences.
After consider the requirements of customers, company maintain all the production
activities (Bruhn and Schnebelen, 2017). Product concept -This concept make clear about the customers preferences so company
need to understand the customer only consider those products which prepare a high
quality of material and usually liked by the other people. McDonald's company consider
all the prospectives of the customers and then make products so that company can satisfy
customers expectations. Selling concept - Company mainly focus on product promotion because customers will
purchase those products which they can see on other social platforms. McDonald's
company promote their product through many online media channels so that it can
enhance the selling of the products. Marketing concept – The main motive of marketing concept is to concentrate on
requirements of target market so that McDonald's company can deliver their products
better then their rivals.
 Societal Marketing Concept – In this concept, company mainly concerned about the
society and target markets sop that McDonald's easily maintain their connection with
society and provide a good products and also contribute in society welfare.
Roles of Marketing Functions
There are many roles of marketing functions which maintain all the business operations
of the McDonald's company . The discussion of these roles are as follows - Marketing research – The main role of company to conduct marketing research so that
McDonald's easily understand the latest update about the market and also identify that
what customers really want. Marketing research is essential process which need to
consider every organisation for growth purpose (Deepak and Jeyakumar, 2019). Products & services Management – Management of products and services is really
necessary for McDonald's company because the demand and supply of products