Marketing Fundamentals: Analysis and Evaluation

Marketing Fundamentals
Analysis and Evaluation
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Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Processes and stages of marketing including the role of the marketing mix...............................3
Role of marketing mix in developing value for customers..........................................................6
Stakeholder engagement & their impact on the marketing activities of company......................7
TASK 1B.........................................................................................................................................8
Conclusion & reflection of the tactical communication tools to generate awareness.................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Marketing is basically defined as a process of creating awareness and promotion goods as
well as services in market. Marketing plays an important role in every organisation as it help in
raising sales and customer base level of the company (Gugler and Haxhimusa, 2019). Marketing
is a set of action that is develop in order to sell the goods and services in an effective and proper
manner at marketplace. For the present report, Tesla is chosen as a base company. It is an
American Electric Vehicle company that is located at California, United States. The company
was founded in the year 2003 by Martin Eberhard and Marc Tarpenning. Tesla offers its product
in more than 30 countries and has more than 50,000 staff members. The report covers stage and
process of marketing along with the role of marketing mix. In addition to this, there is a
discussion about role of marketing mix in developing or building value for customers. Moreover.
Stakeholder analysis is describe and their effect on the marketing activities of company is cover
in the report.
TASK 1
Processes and stages of marketing including the role of the marketing mix
According to (William J. Stanton) marketing is the entire process of satisfying the needs of
customers. It starts with identifying the requirements and wants of the customers, and it regular
till the wants are satisfied and the consumers are delighted. Marketing is not only about
providing products and services but also about providing changing advantages to the changing
requirements and demands of the consumer.
From the point of view of (E. Jerome McCarthy) process of marketing includes some steps
which is essential for concluding operations and functions of marketing in effective or successful
manner. Process of marketing consist analysis of marketing environment which include both
internal and external environment, segmentation of market, targeting the market, analyse the
behaviour of customer, marketing decisions and many more. They said that analysing the
environment of market for developing effective strategies and policies related to marketing is
necessary. In sequence to attract more and more customers, to develop some marketing strategies
Tesla first analyse their external and internal environment. It is already stated that to get
successful and effective outcome company need to examine the environment and then take some
decisions to get success. By doing effective analysis business entity can able to make proper
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