Processes and Stages of Marketing and the Role of Marketing Mix

Marketing fundamentals

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Processes and stages of marketing including the role of the marketing mix..............................2
Stakeholder engagement and their impact on the marketing activities of an organisation.........7
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is define as a process which creates, communicates, exchanges and delivery that
provide value for clients, customers, society and partners. This mainly define as exchange
process which mainly satisfy wants and need of customers. It is also management process which
is responsible for identifying, anticipate and satisfy customer requirements which leads increase
in profitability for business. The marketing concept which proposes objectives of organisation
which anticipate the wants and needs of potential consumers which satisfy consumers more
effective and efficient manner. (Andrews,and Shimp, 2017)There are two major segments of
marketing such as Business to Business and Business to consumers marketing. A marketing mix
is foundational tool which is used to guide decision making process in marketing. This represents
basic tool and technique that marketers which use to bring their services or products to market
segment. There are 7P’s in marketing mix such as product, price,promotion, place, physical
evidence, people, process. In addition there are 4C’s which modern marketing mix model such as
consumer, cost, communication and convenience. There are four stages of marketing such as
product, production, sales and marketing orientation. Marketing process consists of four
elements such as strategic marketing analysis, marketing mix planning, marketing
implementation and control of marketing. Aim of marketing is profit for organisation which also
meets customers satisfaction in convenient. Stakeholder engagement is process by which
company includes people who affects the decision which is make by managers which influence
the implementation of all decisions, which influence the organisation.
In this report it consist of Tesla Inc, which is an American clean energy and electric vehicle
which have headquartered in Palo Alto, California. This organisation includes products
electric cars, solar roof tiles and solar panels and also related products. This is an
automotive, energy storage and production industry.
This report covers stages and processes of marketing which involves role of marketing mix.
In addition, there is stakeholder engagement and their impact on activities of marketing of
company.
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MAIN BODY
Processes and stages of marketing including the role of the marketing mix.
Marketing is the process by which marketer attract new customers towards the their
product and services. There are various functions of marketing such as research, promotion,
sale,distribution of product and services. The marketing helps the organization to gain proper
knowledge about the competition in the market (Baines, Fill, Rosengren, and Antonetti, 2017)
and it also increase they level of profit in the company. The study of marketing helps in
understanding the needs and wants of target market from the company. To understand various
stages of marketing below is the detail explanation of it in the context of Tesla:
Stages of Marketing: There are various steps of marketing that helps the organization in better
planning and understanding of the market. Stages of marketing ensures that company have
effective plan and strategy by which they can gain competitive advantages. In the context of
Tesla the company deals with huge market and various products, marketing stages helps the
company to analyse all the factors and opportunity for the organization. Proper arrangement of
resources helps the company to gain effective productivity and profit. There are various stages of
marketing that help the respective company in order to gain competitive advantages.
 Production orientation: This is the first stage that Tesla can use to make marketing
stages for the company. The product orientation focus on increasing the production of
the company. Better production helps the organisation to increase the profit and improve
the performance of the company. In involve all the research that helps the organization
to understand which factor of the company is more profitable and which are not. In the
context of Tesla production orientation helps the company to improve current
production of the company and analyse how they can meet the needs and wants of
customer in order to gain their (Bhatia, 2019) loyalty for the brand. Better production
improve the quality of product offers by the Tesla to the company. It also increase the
profitability with better production. Tesla can train their employees in order to make
them more productive in order to increase quality of their product and services.
Employees of the Tesla can help the company to improve the production process of the
company also it could give better experience to their consumers. Thus, production
orientation helps Tesla to increase the productivity and control the cost of production. It
also help them to increase sale volume by better production of the product and services.
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