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Marketing fundamental analysis and evaluation

   

Added on  2021-02-21

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MARKETING FUNDAMENTALSANALYSIS AND EVALUATION
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Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1A.........................................................................................................................................3Stages of marketing with the role of marketing mix...................................................................3Role of Marketing in creating value for customer......................................................................4Stake holder engagement and its impact on marketing activities...............................................7TASK 1B.........................................................................................................................................9Essay on tactical communication tools used to generate awareness and interest in the project.9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONMarketing is the most essential function which is performed by the organisations tocommunicate details of the goods and services to their target market. It includes the advertising,selling and delivering goods to the consumers (Kotler and et.al., 2015). It is the study ofmanagement of exchange relationships with the satisfying customers needs and wants. Thisstudy is based on the firm ALDI, this is the firm which deals with the food, beverages andhousehold essentials (ALDI, 2019). It is the retailed chain stores firm. ALDI has 1000 stores inacross 20 countries. Further the file provides the brief discussion on role of marketing in thecreation of values for the customers and stakeholder engagement and their impacts on themarketing actives of an organisation. Tactical communication tools will be explained in thereport.TASK 1AStages of marketing with the role of marketing mixMarketing plays a critical role in the business. It promotes the goods and services whichis provided to the customers by the organisations. Marketing plays an essential role inestablishing the relationship between the customers and the organisation. Marketing is the set ofactivity and process of creating, communicating and exchanging the offerings that have value forcustomers. The process of marketing is an analysis the opportunity in the market and selection oftarget market and developing the marketing mix (Kotler and et.al., 2018). The five stages orsteps are taken for the successful marketing process which are discussing below:Mission and ObjectivesThe mission and the objectives of the company ALDI is to become the market leader.Objective of firm is to increase its profit by20% till the end of 2019.Situational analyses:-SWOT and PESTLE Situational analysis is the term which viewed as an analysis of external (PESTLE) andinternal (SWOT) environment of the ALDI firm. SWOT analyses
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StrengthIt has loyal staff membersCompany has strong brand image in the market.WeaknessPoor financial resources are available to businessPoor investment policies.OpportunitiesGlobalisation can create opportunity for firm as it will be able to enter into internationalmarket through globalisation.ThreatsHigh competition can create threat to business (Lovelock and Patterson, 2015). PESTLE analsyesImpact of Political factor:-When there is stability in government or can say in ruling parties then it will be beneficialfor the ALDI As they have to work on same policies and the need of change in internal policiesof firm is not arises which is good for the management of firm and also for the consistentworking of business activitiesInstability in government will leads the instability in the workingof the the concern. It will affect the organisation or industry negatively, as because all thepolicies followed by the need to change frequently which will interrupt the fluency of workingof the ALDI.Impact of Economic factor:-If the unemployment rate fall down, it will be profitable for the , as the employment rateincreases means the maximum citizens have the jobs and they are earning and also able to spendmoney, which finally impact the ALDI positively. As the earning capacity of maximum peopleget increased then they prefer to went in s as a result the get the benefits such as: increases thenumber of customers, increases the earning of ALDI , increases the profitability etc. .Impact of Social factors:-
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