Marketing Fundamentals Analysis and Evaluation

Assignment Title: Marketing Fundamentals Analysis and Evaluation
Assessment 2 - Apple
MARKETING FUNDAMENTALS

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Processes and stages of marketing including the role of the marketing mix...............................1
TASK 2............................................................................................................................................8
Stakeholder engagement and their impact on the marketing activities of an organisation..........8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is considered as an activity of marketing goods as well as services of organisation
with the aim of fulfilling need of its user. It is the procedure of producing goods and services
according to requirement of its user and provides information by using appropriate tool as well
as technique of promotion so that individual person can purchase product and achieve goal in
timely manner. Marketing fundamental signifies process by which individual person focuses on
fulfilling need and desire of user by exchanging good and also offer value to other person. It is
the level of understanding related to product, price place as well as promotion of organisation.
This assignment is depending upon the company named as Apple. It is the American
International organisation that develops and marketing its consumer electronics, online services
to its user according to need. This company was developed by Steve jobs in year 1976. This
assignment will provide information regarding background of organisation and its goods and
services. Furthermore, they will explain regarding 7 P's of marketing as well as other concept
related to PESTEL, Porter five force models and SWOT analysis and many more. Therefore, the
advantage of marketing is to explain regarding consumer and stakeholder in proper manner. The
mission of Apple Company is to provide superior quality product for satisfying its customer.
The vision of organisation is to achieve leading position around world (Berry, 2016).
MAIN BODY
TASK 1
Explanation about marketing procedures as well as phases along with marketing mix role.
Marketing: Marketing is determined as an activity which focuses on process of creating,
communicating and exchanging value to its customer in order to satisfy them. In context of
Apple, they focus on making appropriate research for satisfying its customers at the time of
specific period of time.
Marketing process: Marketing process is a series of step which provide assistance to
company to assess the problem of customers, grab marketing opportunity and generate marketing
material to satisfy the audience. In context of Apple Company, the main purpose of marketing
process to set goal as well as objective in order to achieve it in timely manner. There are
different stages of marketing process which is going to be mentioned below:
Stages in the marketing process
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There are different stages of marketing process adapted by Apple that is discussed
underneath:
Include reference for diagram
Mission: The mission of respective firm is to facilitate innovative and standard quality
of products to their audiences for satisfying them. Moreover the key focus is to increase
satisfaction level of its user by offering them goods according to their need. This assists them to
attain competitive edge in effective and efficient way.
Situation analysis herein, organisation concentrates upon taking competitive advantage
by analysing requirements of their audiences as well as its key concentration is on product that
satisfies its user. Therefore, the management team of Apple Company focuses on providing
superior quality of products and services to its user in order to achieve competitive edge over
rivalries in the market (Rowles, 2017).
Marketing strategy The manager of Apple focuses on making appropriate strategy in
order to make innovative product and increase brand loyalty and trust of user at Marketplace.
Marketing mix Apple focuses on providing a wide range of goods and services at a
relatively less price and provides guidelines for distribution of product during particular phase of
time period.
Implementation and control: Firm focus is on implement and control different activity
for retaining audiences for long durations.. Their main focus is to conduct a strategy in order to
satisfy its user during .particular phase of time period (Cornwell, 2020).
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