Marketing Fundamentals

Marketing Fundamentals

Table of content
 Introduction
 PESTEL analysis
 SWOT analysis
 Porter's five force model
 4 P's of marketing
 Conclusion
 Refrence

INTRODUCTION
Marketing fundamentals are those fundamentals which
has been used in order to seek over finding asset with
discounted value over stream with future cash flow
that is attached over asset. This is consider as one of
the most important factor through determining and
making evolution expected upon earnings.

PESTLE analysis on Sainsbury
Political: This factor is based upon seeking towards
development of political policies that is been done by
government. In relation to sainsbury tax policies form by
government directly affects selling of an organization like
Sainsbury.
Economic: These factors are based upon employment, import
and export rates with inflation or deflation. If export is been
restricted then profit is going to be decreased of sainsbury.