Fundamentals of Marketing: Apple Inc

MARKETING
FUNDAMENTALS
APPLE Inc

INTRODUCTION
Fundamental of marketing encompasses different tactics and strategies through which business
organization can promote their services and products to customers. Marketing mainly revolves around
four different aspects that include product, price, place and promotion. By emphasizing upon these
elements organization can capture significance market area in respective industrial sector and can
assure prominent growth. Apple Inc operates its business operations as an American multinational
technology with having headquartered in California, United States. This company deals in different
industries that are digital distribution, financial technology, artificial intelligence, cloud computing,
computer software and hardware and consumer electronics. Organization was founded in the year 1976
by Steve Jobs, Steve Wozniak and Ronald Wayne. Thus, with the use of different piece of marketing
mix company can undertake different tactics and strategies to enhance their overall profit margin and
can ensure more competitiveness than other rivals in industry.
Background of the company
Apple was founded in the year 1976 by Steve
Wozniak, Ronald Wayne and Steve Jobs. This
company is currently operating as one of the
largest multinational organisation and is
headquartered in California, United Kingdom.
This company is engaged in different industrial
segment that include artificial intelligence,
digital distribution, fabless silicon design, media,
computer software, consumer electronics, cloud
computing, computer hardware and more. This
organization offer number of products that range
from laptop, iPod, Apple watch, computers and
more to consumers. Main mission associated
with this company is to provide higher
experience to customers with their innovative
and unique services and products. This
organization keeps on bringing uniqueness in

their hardware and software as to enhance
satisfaction level of customer by providing them
something unique. To complete the blog for
communicating this includes the particular
product of Apple which is Apple watches. This
is one of the most important and prominent
product line of Apple in smart watches segment;
through which company satisfy customers with
various watches which is integrated with iOS and
other available Apple services and products. This
company is currently performing that business
operations with more than 137000 employees
through which they satisfy needs and demands of
customers around the cloth in an effective
manner. Main mission Apple is to bring the best
personal computing product and support to
engineer, students, business person, educator’s,
designers and consumers in more than 140
countries around the globe. This organization
constantly engaged in the process of innovating
in order to improve the life of individuals.