Fundamentals of Marketing: Apple Inc Case Study

MARKETING
FUNDAMENTALS
ASSESSMENT 1

INTRODUCTION
Fundamentals of marketing is a core concept within the organisation that can revolve around the
four aspects which are product, price, place promotion. This helps in capturing the large market and
attracting the number of customers. In this Apple Inc company is to be taken that is headquartered in the
United State and deals in designing, developing and selling the consumer electronic, online services and
computer software’s etc. It includes the four Ps of the marketing for gaining profits. These elements of the
fundamentals of the marketing are used to communicate with the target audience and also gaining the high
profit margin in a small period of time. These factors are very impactful for developing the tactics related
to long term survival. In this company can adopts the use of these Ps so that they can easily communicate.
Communication is very essential for the organisation to creating awareness within the market related to
products and services.
Background of the company
Apple is one the largest multinational company
headquartered in Cupertino, California that can develops,
design and sell the consumer electronic and computer
software and also the online services to their customers
within the marketplace. The company deals in number of
product range that are iphone, ipod Laptops, computers,
Apple watch ect. The company was founded on 1976 by the
founder Steve Jobs, Steve Wozniak, Ronald Wayne. The
mission of the company is to bring the high user experience
to the buyers by their innovation, software, hardware and
services. The vision of the business enterprise is that they
believe that we are on the face of the earth to make the
unique products and that not to be changed. To complete the
blog for communicating this includes the specific product of
Apple that is Apple watches. It is a line of smart watches
that is used for fitness tracking, health oriented capabilities
that is integrated with iOS and other available Apple
products and services. the total working employees of the
company is around 70000 in all over the world and also
have the unrivaled success within the marketplace. This will
attracts the high customer’s base for a longer period of time.
The products of the company are the major preferences of
the people in terms of buying the expensive products and
services.
Figure 1: Apple logo
Figure 2: Steve Jobs

Figure 3: The most advanced Apple Watch yet. In all the latest looks.
Figure 4New Products and Software Coming in 2021
PRODUCT
A product refers to a thing that is
used by the company to gain the
profits and making the connection
within the market.Apple product mix is
based on the number of products that are
iPhone, iPad, Ios, macbook, Apple watches,
Apple homepod etc. In this way the range of
products are to be quite large. Apple
watches are the main attraction of the
people now days. It is the best product of
the company which includes the six series.
In this the quality of the Apple watches are
most advanced, having large screen, most
sensors. It is a life improver of a people who
use it. The major benefits of Apple watches
are that they help in tracking the health of
the people so that they feel active and away
from the health related issues. The
packaging of the Apple Watches is contains
the two separate items one is charger and
another one is the watch and with this an
unattached band box separately. That will
inspire people to look a Apple watches
once. The organisation can able to attracts
the number of customer with their Apple
Watches and it is high class and advanced
watch. The Apple Watches are heavy in
their specifications but light in their weight
that will highly capture the customers
attention and also retain with the firm for a
longer period of time.