Fundamentals of Marketing: Process, Stages, and Role in Creating Customer Value

Marketing
Fundamentals

Table of Contents
Table of Contents.............................................................................................................................1
INTRODUCTION...........................................................................................................................2
TASK 1A.........................................................................................................................................2
1.Process and stages of marketing including the role of the marketing mix...............................2
2. Role of marketing in creating value for customer :................................................................5
TASK B...........................................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES..............................................................................................................................10
1

INTRODUCTION
Marketing is the main activity which is used to run a business and increase organisational
profitability. Fundamental of management is considered as a process which is uses to manage the
all activities and marketing functions that can help to improve the organisational performance.
This is important for business to use all fundamental of marketing that can attracts customers and
increase the number of customers (Baines and et. al., 2017). To understand about fundamental of
marketing Costco company has been selected that is American multinational company operating
business by opening of many retail stores. This is retailing company that is selling different types
of products and services at retail cost. This report covers different topics such as process and
stages of marketing , role of marketing in creating value for customers and shareholders
engagement that has impacted on marketing activities. The second part covers reflection on
tactical communication tool that uses to generate awareness.
TASK 1A
1.Process and stages of marketing including the role of the marketing mix
Marketing is the main activity that uses by people or business concern in order to run a business
and increase the organisational productivity. It is the way through which a people can maintain
the good relationships and effectiveness that increases organisational performance. Marketing
process involves different phases from which to add value for the consumer and meet their
requirement. It is an opportunity to build demand and then satisfy the need of consumers. Costco
is retailing company that uses different marketing activities according to situation in order to run
a business and increase organisational profitability. Marketing is highly important for each
organisation as it identify the needs of people, current trend and produce that kind of products.
The manager of such organisation are using different types of marketing activities that can be use
to attracts people and deliver best quality of products. There are different stages which are used
in marketing process that are as defined :
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