Marketing Fundamentals

MARKETING
FUNDAMENTALS

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Swot analysis...............................................................................................................................3
PESTLE ANALYSIS..................................................................................................................4
STP of Lindt................................................................................................................................5
Marketing mix.............................................................................................................................5
Marketing concept.......................................................................................................................6
Advantage of branding................................................................................................................6
Ansoff matrix...............................................................................................................................6
Stakeholder of company..............................................................................................................7
Business communication.............................................................................................................8
Recommendation.......................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing process is the process to have the proper analysis the respective market level in terms
of their opportunities along with selecting market. The Lindt company’s is being identified as the
second most values chocolates brand in the world. To is one of the most preferred chocolates in
the north America along with European market. In this report there will be major discussion of
campy proper analysis with having proper internal and externals analysis of business
environment. the report has discussion on various marketing positioning along the marketing mix
with making perfect level of decisions. The marketing communication used to have working
which have together increased the level of marketing and sales along with strong branding which
have allowing the multiple products which is allowing major level of premium with proper level
of recruitment.
MAIN BODY
Marketing process is the process to have the proper analysis the respective market level in terms
of their opportunities along with selecting market and developing the marketing mixing
appropriate way in order to have proper level of implementation of marketing strategy which will
help in gaining the competitive level of advantage.
Swot analysis
Strength
The Lindt company’s is being identified as the second most values chocolates brand in the world.
To is one of the most preferred chocolates in the north America along with European market.
With next to that company have absolute prefect quality of product which have major inclusion
of white chocolates which is being mixed with milk and granular ingredients.
Weakness
The company stand with its weakness in its pricing policy as the company products are tends to
very expensive as compares to other chocolate bands which are emerging on the market at global
level. The company have the level of limited sales in respective country as the company has
only having the bunny Easter level of chocolates.
Threat
3

The company tends to have faced the high level od stiff competition among its global level of
competitors such as Ferrero Rocher along with low cost chocolates such as Cadbury. The various
level of rules and regulation can be type of barrier in expansion.
Opportunities
Th company has the major level of fan following across various level of developed nation where
the company have the opportunity to expand. The company came out with the less expensive
product which will makes there increase in target lovers. The mergers can be legally the best to
enter into new market with mix up in local brands along with limiting their excess in products
production.
PESTLE ANALYSIS
Political factor
Th company has the major level of fan following across various level of developed nation where
the company have the opportunity to expand. The various level of rules and regulation can be
type of barrier in expansion. the company should be concern about existing level of obesity
levels along with advertising standard authority which will impacts the company.
Economic factor
The market has the existing level of chocolate market having worth of €625 million along with
uneven and uncertainty in countries economic climate. The country has existing level of 12.5%
of corporation tax. There are major impacts of inflation in process od cocoa prices which will
impacts the business of company.
Social factor
Nowadays consumer is getting more concern about their healthy along with increased level of
interest in ethical goods which is impacting the business in the country which is higher level of
population of growth. On the other hand, the chocolate giving gift culture in making business
more prosperous.
Technological factor
The company mostly known of its creativity and innovation which have inclusion of designs,
packaging and taste. There is existence of trust and belief of 170 years in the chocolate making.
In company Conching process for 24 hours to trying to be differentiate from competitors.
Environmental factor
4