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Marketing Fundamentals - Nike Assignment

   

Added on  2021-01-01

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Marketing Fundamentals
Marketing Fundamentals - Nike Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1A.........................................................................................................................................11. Processes and stages of marketing including the role of the marketing mix......................1The role of marketing in creating value for customers...........................................................4Stakeholder engagement and their impact on marketing activities of an organisation..........5TASK 1B.........................................................................................................................................6Reflection...............................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
Marketing Fundamentals - Nike Assignment_2

INTRODUCTIONMarketing is the technique every organisations using for promoting their products andservices. It help the organisation to increase their sales and profits, some of the activitiesincluded in marketing are advertisement, selling and delivery of products to the customers ofother business. Its main purpose is to target audience by involving celebrities, catchy tag-linesand attractive packaging (Behera and et. al. Davis, 2017). Organisations also use it formaintaining a good relationship with their employees, networking with past employees is alsothe part of the marketing which include thank you mails, returning calls and emails quickly andhaving a professional coffee meet with the clients. Further in this report, concept of marketingand marketing mix in context of Nike will be discussed more efficiently with the detailed studyof process and stages of marketing, roles of marketing and how is the stakeholders are engagedin the organisational activities. TASK 1A1. Processes and stages of marketing including the role of the marketing mix.PROCESSOFMARKETING:There are some defined process of marketing which every organisation has to follow forthe efficiently performing the operations of the company. Process which Nike follow are-:Situationalanalysis- This is the very first process of marketing in which company isrequire to analyse the situation in which it is working or serving. Company analyse thesituation for many purpose like to determine the opportunities for satisfying the needs ofcustomers. Organisation opt for the environmental and situational analysis to find outtheir capabilities, their marketing options and to understand the surrounding in whichthey are operating. It is important because it tells Nike about the potential to exist in themarket and their competitiveness in the market (Loebler, 2017). PEST Analysis andSWOT Analysis is also the part of situational analysis which help Nike to analysemarket at macro level and micro level. Marketingstrategy- This is the next process of marketing after analysing situation.Once the situations has been analysed and opportunities and strength of the company isdetermined, next step is to create or form some strong strategies. At this stage marketingmanagers are require to make a strategic plan for availing those opportunities which they1
Marketing Fundamentals - Nike Assignment_3

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