Marketing | Green Share Car

Contents
Introduction.................................................................................................................................................3
Green Share car core brand values mainly include the following:...........................................................3
Buyer Behavior........................................................................................................................................3
Micro Environmental factors- Porter Five Forces........................................................................................3
Macro Environmental Factors- PESTLE Analysis......................................................................................5
SWOT Analysis...........................................................................................................................................7
Strengths..................................................................................................................................................7
Weakness.................................................................................................................................................7
Opportunities...........................................................................................................................................8
Threats.....................................................................................................................................................8
References...................................................................................................................................................9

Introduction
Green share car is a self-drive car rental company. It was founded it 2010 and its
headquarters is in Coburg, Victoria. Its estimated annual revenue is $2.5 million. The value
proposition by the Green share car company is that they provide 24*7 availability services to
their clients with the live tracking system (Payne, Frow, & Eggert, 2017).
Green Share car core brand values mainly include the following:
 "We're fascinated with consumer service and we're working relentlessly to win the
confidence and trust of our clients by fixing challenges, increasing their income or
lowering their costs.
 We construct worldwide, we stay locally. Our regional operations leverage our strength
and scope to link directly every day to the communities, towns, drivers and passengers
we represent.
 The company is very honest with its team members and clients. It shares relevant
information with its clients. Moreover, it pays regular attention towards customers’
satisfaction and their security (Nickerson et al., 2017).
Buyer Behavior
It is a rational consumer and its behavior depends on circumstances or needs. This can be a group
or an individual of customers to determine or identify a product. It aids a lot in identifying the
customer needs and though process while selecting a product. The company implements some
strategies to deal with the customer needs. First, company studies the market and minds of
customers. Then plan the strategies (Trinh, Romaniuk, & Tanusondjaja, 2016).
Micro Environmental factors- Porter Five Forces
Threat of New Entrants: Green share cars aims at building a link between consumers and
transportation services in a technical sense. The business needs a large volume of start-up
money, and although Green share car founder owns a significant amount of capital, emerging
competitors are leveraging smaller start-up capital to get off the road rapidly. Being a

technology-based service provider, Green share cars cannot effectively resist any other transport
company's imitation. This implies that it is easy not only to work in the same basis as Green
share cars, but also to bill for the same route, to imitate a model from other ride-sharing services
and other rivals (Ranjbari, Esfandabadi, & Scagnelli, 2019).
Threat of substitutes: A replacer is a well-known concern in a dynamic corporate environment.
Many member organizations are able to quickly replace Green share services in the transport
industry. For the level of service Green share car delivers, for example ride sharing system is the
nearest competitor and likely replacement to mainstream transport. The cost-effectiveness,
reliability and consumer friendly architecture of car sharing or car rental service to cities are
classic (Perboli et al., 2018)
Supplier Bargaining Power: The availability of drivers is one of the leading suppliers in the
transport business. Green share cars do not operate a fleet truck. The economic strategy of the
firm thus, relies primarily on drivers who own vehicles. Unfortunately, because of the strict
criteria for Green share the availability of this community of vendors to operate with the Green
share Community is not that large. Green share uses a subcontracting strategy to deal with people
who meet their application's terms of service. The alternative between the company and
competitors is always hard to substitute individual drivers (Fabbri, & Klapper, 2016).
Buyer Bargaining Power: Over recent years, the number of private vehicles has grown
tremendously and although parking issues have been more extreme than ever before, people have
not been discouraged from finding the prestige of a vehicle. For an option, Green share car
services are in limited demand. Despite these conditions, the bargaining influence of the buyer
reduced the company's profits, thus increasing the business as an economic force (Sminia, 2017).
Rivalry between competitors: Green share car has a deep-rooted operating structure and
significant expenditure in technology. This is effectively a business blazer but the ability of the
organization is constrained by minor variation techniques. Competition, despite Green share
car’s dominance, is a diminishing factor. In reality, Green share car is a powerful force in the car
home market. Nevertheless, the creative tactics must be strengthened to maintain a strategic
advantage (Kilduff et al., 2016)