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Marketing Implementation Plan of Unilever

   

Added on  2021-02-19

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Marketing Planning
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Table of ContentsINTRODUCTION...........................................................................................................................3Marketing objectives and Strategies.......................................................................................3Marketing Implementation Plan.............................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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INTRODUCTIONMarketing plan is a report that outlines the company strategies to achieve the final aimsand objectives. Basically, marketing plan is a kind of roadmap that businesses use to organize,execute and track their marketing strategy over a given period. Present assignment willpresenting a marketing plan on Unilever in which the brand will launch new skincare products inKyoto which is capital of Japan. In order to take care of the human skin Unilever launch the newcampaign for its new products which is totally inspired by organic ingredients. Further, in thisreport will outline about the marketing objectives to enter into the new market. Besides, researchwill also explains the new market segmentation, differentiation and positioning of the brand inorder to engage the high attention of the buyers. Marketing objectives and Strategies.Marketing objectives to enter into the new marketMarketing objectives Promote new products or servicesTo target the new customers growth To building the new image and reputation in the marketDevelop a brand loyalty among the customers. Define the market : Before entering into the new city or country company should clearly definethe selected customer attention (Ashley and Tuten, 2015). However, it is very necessary toanalyse or determine the needs and wants of the selected market on the basis of some followingbasis like demographics, location, common interest needs of target customers. For example :Before entering into the Kyoto Market Unilever should required to analyse the customer needsand wants. Perform Market Analysis : Expanding into the new markets market analysis is very necessaryand important to determine the new opportunities and threats. You all want to develop an in-depth understanding of market growth rates, forecasted demand and competitors (Beck, Chen,Lin and Song, 2016). In order to conduct market analysis Unilever can take help from themarketing models such as PESTLE analysis and Porter's five forces in order to analyse themarket.
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In order to enter into Kyoto market Unilever should briefly understand the marketof Kyoto through PESTLE model. PESTLE Analysis (Kyoto Market)Political : Kyoto political environment is Monarchy which influence companies profitabilitygrowth. Japan political relationship is very good with other Asian countries that helps businessesto get support for running the business (Blakeman, 2018). On the same side, Country also facingdisputes in terms of gathering resource oils natural gas, oils, and further marine resources.Unilever can beneficial to explore the opportunity in Kyoto. Economical : Kyoto is the capital of Japan which economical condition is very strong andstable. This comes under the top 5 largest economies in the world. This factor can be beneficialfor Unilever in terms of earning customer attention and profitability. But on the same side,Unilever might have facing to recruit quality staff or employees for the company functions dueto unemployment rate. Social : Social factor is the another influencing and competitive factor of business environmentwhich have impact on the company in either positive and negative manner. Japan country hasconsisting 127+million residency (Casillas and et.al., 2018). Unilever can attract huge number ofcustomers towards their new innovation which is Skin care products. Technological : Technological factor has always been proved positive for the organisationwhich gives several ways of techniques to inspire new market gain. Japan has a advancedtechnology development tools which creates leading opportunities for the business growth. Thisfactor has provides the good impact on the company sales. Legal : Legal factors of the business environment such as Labour and corporate laws are basedon the European system. Company can also find employee laws in any employment contract likeworking hours minimum wage laws etc. so according to that Unilever should have knowledge tomanage the balance between all laws and regulations. In case company fails to abide the imposedlaws and regulations (Cawsey and Rowley, 2016). It can be given the negative impact on thecompany positioning. Environmental : To analyse the environmental conditions of the country Unilever also takeconsideration with the fact that Japan is surrounded by huge water which sometimes causetsunamis and earthquakes which might be dangerous for the organisation. However, suchsituations sometimes make uncertain situations for the business development.
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