Marketing in a Digital Age and Corporate Social Responsibility

Marketing in a Digital
Age and Corporate
Social Responsibility
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INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................5
Business opportunity for Cambridge Analytica? How did the company capture it?..................5
Stand in the shoes of CEO Alex Nix: What could have been done better BEFORE the scandal
in 2017 and earlier? What could have been done better AFTER the scandal broke (early
2018)?..........................................................................................................................................6
Judge the value of data for influencing decision making, in business as well as in politics?.....8
Explain the work and service Cambridge Analytica provided Trump’s campaign. Apart from
the legal side, in your perspective, was it right for Cambridge Analytica to provide this work
for Trump?...................................................................................................................................9
5. Ascertainment of the interrelation between public goodwill of operation and data drive
technologies existence.................................................................................................................9
6. Challenges facing by Facebook today and implication of these challenges along with the
case of Cambridge Analytica on the future of Facebook..........................................................10
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................13
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INTRODUCTION
Marketing is most important aspect for organization irrespective of their size, scope and
industrial segment. As it allow them to effectively attract large base of consumers towards
organizational products, services, ideas and values. Marketing is a process in which company
undertake different activities and measures in order to promote different offering of entity
(Boccia, Malgeri Manzo and Covino, 2019). In this they select target set of audience can conduct
promotional measures as to draw their attention. Nowadays organizations conduct their
marketing activities by taking advantage of different practices like corporate social responsibility
and digital platform. Present report has been conducted on Cambridge Analytica ,this institution
was established in the year 2013 by Alastair MacWillson, with having head office in London,
United Kingdom. This firm mainly operates functioning as a British political Consulting firm
and recently play key essential role in presidential election of America and referendum of brexit
in UK. In this they undertook use of digital platform as to conduct political marketing. In this
report formative discussion has been made on company business opportunity and the manner
through which they can grab it. Along with this report include factors that affect decision making
of management and services that are offered by entity to Trump’s campaign. In addition to this
ethical concern for company and challenges faced by Facebook is also involved in this report.
MAIN BODY
Business opportunity for Cambridge Analytica? How did the company capture it?
Business opportunities are defined as a practice that involves lease or sale of product,
services, equipment etc that enable purchaser licensee for being a business. In context with
Cambridge Analytica they provide different type of services to political and business party who
are seeking towards making change behavioral pattern of audience. It has been identified that
respective entity is having business opportunities as they can make expansion of their business in
other geographical location and countries and can support potential business and political parties.
With the help of this entity can effectively encourage audience to buy services of organization
through which they can maximize their profitability and sales ratio. In addition to this present
company is also having opportunity in terms of maximizing their business by taking use of
digital mode. In this they can effectively able to attract attention of audience from wide
locations. In addition to this, company can also take business opportunity by taking use of online
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referral services, direct selling, management consulting, onsite computer services, public
relations consultant, online gaming, search engine optimization business etc. There are different
types of stages through which Cambridge Analytica can acquire business opportunities at a
prevailing in marketplace. Mentioned below stages which will adopted by Cambridge Analytica
is defined below:
 Understand potential clients and past leads: In this stage it is essential for entity to
evaluate potential customers (Wenzel and Will, 2019). This can be done with the help of
identifying past record as this will allow them to undertake effective decision making as
to undertake business opportunities.
 Listen customers requirement: This is the second stage in which company by
understanding and evaluating prospective, need and requirement of consumers can offer
products and services to them as per according to their taste. In this by undertaking
proper research and gathering information of past and potential client help company to
boost their business growth and development.
 Determine competitors: At this stage Cambridge Analytica can effectively able to capture
business opportunity in a well defined manner. In this by identifying competitors and
analyzing their strategies entity can develop effective measure, plans and procedures to
which they can ensure competitive advancements against rivals in respect of industrial
sector.
 Evaluate respective industry trends and insights: At this stage Cambridge Analytica
management by evaluating trends that are prevailing in industry can effectively able to
grab significant business opportunity. As this will allow them to attract attention of
consumers with the help of effective strategies.
By Implementing all these stages Cambridge Atlantic and effectively able to capture
business opportunities and can ensure success along with effective accomplishment of goals and
objectives. This will also allow them to make significant increase in the overall sales and
profitability ratio.
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