Marketing in Hospitality - Assignment

Marketing in Hospitality

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Concepts of Marketing..........................................................................................................1
1.2 Impact of the marketing environment...................................................................................1
1.3 Relevance of consumer markets............................................................................................3
1.4 Rationale for developing different market segments............................................................3
TASK 2............................................................................................................................................4
2.1 Importance of the components of marketing mix.................................................................4
2.2 Analyse pricing strategies and policies.................................................................................4
TASK 3............................................................................................................................................5
3.1 Role of the promotional mix.................................................................................................5
3.3 sales promotion and public relations play in promotional efforts.........................................6
4.1 Relevance of market research...............................................................................................6
TASK 4 ...........................................................................................................................................7
3.2 Plan an advertising campaign for a services industry operation...........................................7
4.2 Market research for an appropriate product or services........................................................7
4.3 Suitability of different media for marketing.........................................................................9
4.4 implementation of the marketing plan for an appropriate product or service.......................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
In the process of business, this can be stated as the essential factor which analyse the
wants and needs of the customers and thus give high level of satisfaction in order to retain them
for long period of time. Hence, in simple words, marketing is the concept which the process
which has aim of developing strategies and thus apply them for mainly attaining the objectives
in better and effective manner (Tsiotsou and Goldsmith, 2012). This kind of term mainly consist
of hospitality sector like hotels, resorts and many more which can help in adopting the services
and products like Thomas Cook company. There are various things which will be discussed
within report like marketing concept within service industry along with the role of cycle of
marketing with techniques which will be briefed.
TASK 1
1.1 Concepts of Marketing
Marketing can be stated as the study and management of the relationships exchange. This
kind of concept is being utilised for creating, keeping it safe and thus mainly satisfy the
behaviour of customers. By the help of this, major focus is upon the activities of the customers
and thus it can mainly be concluded by marketing and its premier components of the business
management (Bowie, Buttle, Brookes and Mariussen, 2016). Below described are the major
concept of marketing:
Product Concept: As per this, if the products and services are of quality product along with
having reasonable prices, there is need of making marketing effort. Example can be taken up of
Thomas Cook which serves with quality services and prices are even affordable.
Selling Concept: This kind of concept majorly explains that the customers will not mainly
purchase the services by the company until promotional activities are not being conducted.
Marketing Concept: This concept mainly states that the identification of consumer needs has to
be done as this will mainly satisfy needs in effectual manner.
Social Concept: This kind of concept mainly states that the major focus is upon the consumers
in long run as this can help in attaining the objectives along with society welfare.
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1.2 Impact of the marketing environment
Majorly the marketing sector has been segmented into two sections for travel and tourism
sector. Micro environment compiles up of internal factors which can add up the value chain of
Thomas Cook while macro environment mainly consists of external factors:
(Source: Impact of Both Factors, 2018)
Micro Factors: Competitors: Management of above company needs to ensure that the premium services
are being given to customers and thus charge at reasonable cost as well. By this high
level of satisfaction can be given to them and market can be captured. Customers: Analyzing the needs and wants of the customers and thus giving them high
level of satisfaction along with demand of the clients. Suppliers: Business can mainly be influenced by the quality of services along with time
limit which is majorly dependent upon the business suppliers (Minazzi, 2015). Marketing Research: There is the proper logical instruments which are being utilised
along with undertaking done by marketing for great deal for the Thomas Cook.
Macro Factors:
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