logo

MARKETING IN HOSPITALITY INTRODUCTION 3

   

Added on  2021-01-01

15 Pages3844 Words341 Views
MARKETING INHOSPITALITY1
MARKETING IN HOSPITALITY INTRODUCTION 3_1
Table of ContentsINTRODUCTION...........................................................................................................................31.1 Concepts of marketing for a relevant services' industry........................................................31.2 The impact of marketing environment on industry................................................................41.3 Evaluating the relevance of consumer markets in the industry.............................................61.4 Rationale for developing different market segments.............................................................6TASK 2............................................................................................................................................72.1. Importance of the components of marketing mix.................................................................72.2. Pricing strategies and policies in Thomas cook....................................................................8TASK 3............................................................................................................................................93.1.Evaluate the role of the promotional mix..............................................................................93.3. The role that sales promotion and public relations play in promotional efforts:..................9 4.1.Relevance of market research to services' industry operations...........................................10TASK 4..........................................................................................................................................113.2.Plan an advertising campaign for a services' industry operation.........................................114.2. Questionnaire......................................................................................................................11Question 1: How frequent do you travel?..................................................................................11Question 4: Would you prefer to Thomas cook over other?.....................................................11 4.3. The suitability of different media for marketing an appropriate product or service..........114.4. Evaluate the Implementation of the marketing plan...........................................................12CONCLUSION..............................................................................................................................13.....................................................................................................................13REFERENCES..............................................................................................................................142
MARKETING IN HOSPITALITY INTRODUCTION 3_2
INTRODUCTIONHospitality industry serves the consumers directly and thus, they focus on creating andstrengthening their relationship with them. Marketing techniques and strategies prove a greatsupport to hospitality sector in fulfilling their goals. The motive of hospitality business is notonly to sell their products but also to make consumers visit to their place again to avail servicesof company. . The report will discuss about various marketing strategies like promotional mix,personal selling, etc., use of marketing mix as well as their impact over the business. ThomasCook is an international company that provides services in tourism sector. Along with this,company provides travel related financial services. It was formed in early 1800's, today, ThomasCook is the largest travel company in UK and Europe. 1.1 Concepts of marketing for a relevant services' industryVarious concepts of marketing are:Product Concept: The concept believes that consumers will prefer that product whichwill have better quality and performance features in comparision to normal product.Similarly, company believes that if the services provided by them will have better qualitythen it will make consumers loyal towards it. Selling concept: This concept means that company should be engaged in aggressiveselling of their products to pursue customers to buy them. It is an improper concept intoday’s marketing techniques. It forces organization to undergo selling and promotion ofproducts/services to pursue customers to buy the same (Line and Runyan, 2012.).Marketing concept: In this concept, strategies are made for meeting the needs anddemands of consumers before competitors. Thus, promoting and making the brand strongenough so as consumer itself pursue companies' services. Thomas Cook is making strongmarketing strategies for attracting maximum number of consumers to opt for theirservices (Leung, Law, Van Hoof and Buhalis 2013).Societal marketing concept: It refers To meet the needs and demands of consumers,more efficiently and effectively with the well-being of society. Company involves invarious social campaigns to provide better services to their customers along with thewelfare of society. Thus, company strongly believes in the fulfillment of Corporate SocialResponsibility (Hall, C. M. and et. al, 2012).3
MARKETING IN HOSPITALITY INTRODUCTION 3_3
1.2 The impact of marketing environment on industry4
MARKETING IN HOSPITALITY INTRODUCTION 3_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing in Hospitality Industry
|13
|3626
|58

Role of Marketing Environment in Hospitality Industry
|24
|3941
|69

MHI
|14
|3533
|59

Marketing In Hospitality Industry Assignment - Thomas Cook organisation
|13
|3616
|307

Marketing in Hospitality
|14
|3586
|59

Marketing Travel Tourism Assignment Thomas Cook
|15
|5415
|285