This paper deals with the importance and the need of marketing in the hospitality industry. It explains the industrial sector of the hospitality sector, with a focus on the hotel industry. A PESTLE analysis has been carried out to understand the external factors that affect the working of an organization. The need for market segmentation has also been discussed, along with the implementation of the marketing plan. The impact of political, economic, social, technological, environmental, and legal factors on the industry is also discussed.

Importance of marketing in hotels, PESTLE analysis, market segmentation, hospitality marketing mix, and impact of external factors.

Marketing in Hospitality: Importance, Strategies, and Impact

This presentation provides an overview of the contemporary hospitality industry, with a focus on Hilton Hotel. It includes a PESTLE analysis of Hilton Hotel in the UK, as well as a SWOT analysis. The presentation also discusses the current trends in the hospitality industry, such as the use of digital technology, healthy and organic food, and sustainability. It concludes with a summary of the industry's contribution to the economy and the impact of micro and macro factors on decision-making.

Contemporary Hospitality Industry

Presentation

Political Science

Contemporary Hospitality Industry  : Assignment

Business Development

Leadership Management

Marketing

Hospitality Business Strategy

This presentation explores the contemporary hospitality industry, including PESTLE analysis, SWOT analysis, evaluation of the impacts of external factors, current and potential trends, and the development of products and services. It discusses the importance of understanding political, economic, social, technological, environmental, and legal factors, as well as the strengths, weaknesses, opportunities, and threats in the industry. The presentation concludes with a review of current market trends. Find study material and solved assignments on Desklib.

PESTLE and SWOT analysis of Hilton Hotel (pdf)

This document discusses the contribution of talent management in the hospitality industry, with a focus on the accommodation and travel and tourism sectors. It explores the different types of businesses in the industry and provides an overview of the functional departments within Hilton hotel.

Marketing in Hospitality: Importance, Strategies, and Impact

Contemporary Hospitality Industrylg...

Contemporary Hospitality Industry : Assignmentlg...

Hospitality Business Strategylg...

Contemporary Hospitality Industrylg...

PESTLE and SWOT analysis of Hilton Hotel (pdf)lg...

Talent Management in Accommodation & Travel and Tourismlg...

Contemporary Hospitality Industry

Contemporary Hospitality Industry : Assignment

Hospitality Business Strategy

Contemporary Hospitality Industry

PESTLE and SWOT analysis of Hilton Hotel (pdf)

Talent Management in Accommodation & Travel and Tourism