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Purpose of Marketing in Hospitality : Report

   

Added on  2020-06-03

14 Pages4194 Words67 Views
MARKETING INHOSPITALITY

Table of ContentsINTRODUCTION...........................................................................................................................3Task 1...............................................................................................................................................3P.1.1 The concept and process of marketing including customer focus marketing...............3P 1.2 The macro and micro environmental environment that influence marketing decisions inthe hospitality sectors.(M1)....................................................................................................4P 1.3 The relevance of consumer market in the hospitality sectors and its useful to segmentconsumer market with identify appropriates market segment to target.(D.1)........................5TASK 2............................................................................................................................................5P 2.1 Marketing mix variables applicable within the hospitality and importance of marketingmix components with repositioning of Red carnation hotel..................................................52.1 Role of various price policies and strategies used by the business using Red carnationhotel........................................................................................................................................7TASK 3............................................................................................................................................9A) Evaluating the role of marketing mix in Red carnation hotel...........................................9B) Plan and advertising campaign for Red carnation hotel..................................................10C) Role of sales promotion and Public relation....................................................................10M2 Theory to identify the link in hotel strategy and market condition................................11M3 Structure and approach to carry out advertisement campaign ......................................11A) Relevance of marketing research and undertaking marketing research for a product (D2)11B) Proposing a media for marketing of Red carnation hotel (D2)......................................11C) Evaluation of marketing plan for appropriate product and services. ..............................12CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13

INTRODUCTIONMarketing is the most difficulty task in hospitality industry. The Red carnation hotel dealin the accommodation and catering with more effective services. It is important to bring themarketing process and the concept including customer focus marketing. The macro and microenvironment that influence the marketing decisions and the relevance of consumer market withuseful segment in the hospitality sectors. It is important to examine the marketing mix variablesapplicable and importance of marketing mix components which will help to repositioning thered carnation hotel. The proper Plan need for advertising campaign for hotel with appropriateobjectives. The role that sales promotion and public relation play in organisations. The relevanttheories and model are used to identify and link the hotels promotional strategies in respondingto the market conditions. The importance of undertaking a marketing research in red carnationhotel and undertake market research for an appropriate products or services. To propose adifferent media for marketing five star hotel service it luxury suites to business executive. Theimplementation the proposed marketing plan in organisations.Task 1P.1.1 The concept and process of marketing including customer focus marketing.For every organisation the most important aspect is the marketing to attract and retain thecustomer or to enhance the revenue of the organisations.Concept of marketing: The following are the concept of marketing such as:Production concept: it is the old concept of marketing management orientation in which theorganisations adopting to run major risk of focusing to small on their own operational and losingsight of the real goals (Zouganeli, Trihas, Antonaki and Kladou, 2012).Products concept: It is the concept in which focus on the quality and improvement in products asper the need of the customer.Selling concept: the objectives is to sell the goods and service according to the organisationsrequirements.The process of marketing: the following a marketing process such as :Mission: The most important for marketing process first it has to be set the Mission oforganisations.

Situational Analysis: it is important for the organisation to analysis the situation of market andtrends with customer requirements.Objectives: It is important process to set the objective of the organisations to link withmarketing.Strategy and Evaluations: Once the objectives have been set the most important to formstrategy and Evaluations on the basis of strength and weakness of the organisations.Customer Focus Marketing: it is the process of deciding the consumer necessaries requirementin command to actuation the manpower backside the organisations goods and services.P 1.2 The macro and micro environmental environment that influence marketing decisions in thehospitality sectors.(M1)For every organisation to achieve the objectives marketing decision are important. Butmicro and and macro environment influence on these decisions.Micro environment factors:Suppliers: For the red carnation hotel marketing decision can be influence by the supplier of theraw material of different goods and service which will impact on the cost.Resellers: if the services and booking are given by the third party with the name of organisationcan also influence the decision of marketing. For examples red carnation hotel allowed the traveland tourism operator to include the hotel with therii packaged will impact on the their marketingdecision in terms of differentiations of cost.Customers: The most important factor is the customer of the organisation which can beinfluence the marketing decisions.Competitors: These can be the major hindrances in marketing decision in which the competitorsare providing the better service at the low price than customer will not be attract towards thehotel.Macro environment Factors:Political: If the government intervention will increase on the organisation in terms of change onthe policies and rules and regulation of doing business can influence the marketing decisions.Economic Factors: The UK economy will influence on the marketing decisions in terms ofinflation will rise the price of goods and services which will directly impact on the customers.

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