Marketing in Hospitality INTRODUCTION

Marketing in
Hospitality

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
LO1.........................................................................................................................................1
P1.1 Concepts of marketing and the marketing process. .......................................................1
P1.2 Macro and micro environmental factors that affect the marketing decisions................2
P1.3 and 1.4 Relevance of the consumer market and identify appropriate market segment..2
M1 Effective approach to examine the micro and macro environment.................................3
D1 Conclusion of the market segment that has been taken in consideration.........................3
TASK 2 ...........................................................................................................................................3
LO2.........................................................................................................................................3
P2.1 Importance of the marketing mix and its components and variables for the repositioning.
................................................................................................................................................3
P2.2 Role of pricing policies and strategies...........................................................................4
M2. Techniques or methods used to analyse the pricing policies..........................................4
TASK 3............................................................................................................................................5
LO3.........................................................................................................................................5
P3.1 Promotional mix and its roles.........................................................................................5
P3.2 Plan an advertising campaign with appropriate promotional objectives........................5
P3.3 Role of sales promotion and public relation...................................................................6
M2 Relevant theories or models for promotional strategies..................................................6
M3. Structure of Advertisement Campaign:..........................................................................6
TASK 4............................................................................................................................................7
LO4.........................................................................................................................................7
P4.1 and 4.2 Relevance of market research and undertake a market research.......................7
P4.3 Different media to promote luxury suites to business executives..................................7
P4.4 Discuss the implementation of a business market plan at Hilton Group.......................8
D2. Substantial activities and projects planned and their findings.........................................8
D3. Innovation implemented for analysis of media for campaign.........................................9
CONCLUSION................................................................................................................................9

REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is the blood and soul for an organisation. This is because it decides an
effective customer base for a company. The company taken for the context for this report is
Hilton Group, which works in the hospitality sector. This report contains the details of the
marketing processes as well as macro and micro environmental factors that will affect the
marketing along with the relevance of the consumer market (Ahmad, 2016). Various marketing
mix elements have been discussed and importance of the pricing policy has been considered.
Along with this, promotional mix has been taken in context and role of sales promotion is also
identified. Moreover, importance of the market research is also discussed and role of various
media for marketing has been taken in consideration with a suitable marketing plan.
TASK 1
LO1
P1.1 Concepts of marketing and the marketing process.
Marketing is the process which enables the businesses and companies to use the research
and analysis of their customers’ needs and demands and help them to build the awareness about
the brand, develop offers and promotions and get feedbacks from the clients (Ali, Amin and
Cobanoglu, 2016). The marketing process includes:
 Situational Analysis: It involves the usage of various analysis processes that helps the
company to identify the aspects that the customer wants from the company to get
considered, fulfilling his demand.
 Marketing strategy: After the demands and needs have been identified, suitable strategy
has been implemented by the company to get its opportunities developed and manage the
operations in order to get a better understanding of the market trends.
 Marketing mix: It helps to get the controllable parameters that helps the company to
develop the product, pricing distribution etc. and develop a marketing plan (Bowie and
et.al., 2016).
 Implementation and control: The marketing plan that has been developed is
implemented by the company. This helps the company to gain better idea about the
methods that have been required to be taken into consideration.