Marketing in Hospitality

Marketing in
Hospitality
Task 1

Table of Content
• Introduction
• Concept of marketing for relevant service industry
• Impact of marketing environment on the industry
• Evaluate the relevance of consumer markets in industry
• Discuss the principle for developing various market segments
• Conclusion
• References

Introduction
In current business environment, every business organisation is putting
major emphasis on their marketing system. It has play an immense role
in the growth of each business enterprise of different sector. This
presentation is based on Marriott hotel which is multinational hospitality
industry.

Concept Of Marketing For Relevant
Service Industry
Marketing refers to the set of direction for developing and building
relation, communication and deliver valuable products to their
customers in proper manner. Marketing in hospitality sector is totally
different so hospitality industry deal with tangible assets such as food,
bed, ambience and services etc. Marriott hotel strategies can be
effectively implemented within the hospitality industry.