Marketing in Hospitality: A Comprehensive Analysis of The Ledbury

Marketing in Hospitality
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Contents
Introduction...........................................................................................................................................3
TASK A................................................................................................................................................4
1.1 Discuss concepts of marketing for a relevant service industry.....................................................4
1.2 Assess the impact of the marketing environment on the industry................................................5
1.3 Evaluate the relevance of consumer markets in the industry........................................................6
1.4 Discuss the rationale for developing different market segments..................................................7
2.1 Assess the importance of components of the marketing mix to the industry................................8
2.2 Analyse pricing strategies and policies in relation to the industry...............................................9
4.4 Evaluate the implementation of the marketing plan for an appropriate product or service........10
TASK B...............................................................................................................................................11
3.1 Evaluate the role of the promotional mix...................................................................................11
3.2 Plan an advertising campaign for a services industry operation.................................................12
3.3 Analyze the role that sales promotion and public relations play in promotional efforts.............13
4.3 Analyze the suitability of different media for marketing an appropriate product or service......14
Task C.................................................................................................................................................15
4.1. The relevance of market research to services industry operations............................................15
4.2. Undertake market research for an appropriate product or service.............................................16
Conclusion...........................................................................................................................................17
References...........................................................................................................................................18
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Introduction
Marketing is a vital component of an industry that helps in growing and attaining success in
the market. This help in assessing the needs of the customers so that production can be made
as per the needs of the customers. The Ledbury is established in UK and has been the highest
ranked restaurant in UK that attracts the youngsters. It provides the services like food, drinks,
accommodation and various other hospitality services to the people in UK. This report will
demonstrate the needs of the customers and concept of marketing that helps in providing
them gratification. The evaluation of marketing plan will be made under the report that will
help in innovating new products and services in the market. The importance of promotion
mix and advertisement campaign will be made so that it can make the customers get attracted
and buy the products and services. The market search plays an effective role in realising the
needs of the customers so that gratification could be provided to them. The valuation and
need of market research will be explained in the further report.
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TASK A
Introduction
Marketing is essential for the growth and development if the industry and make them avail
products and services. The factors of the environment are also taken into account that helps
in promoting the products in the market. The elements of the marketing mix play an
important role in the development of The Ledbury.
1.1 Discuss concepts of marketing for a relevant service industry.
The marketing concept needs to be adopted by Ledbury to identify the needs of the
customers. Hospitality industry identifies the wants and desires of the customers so that it can
make the policies to provide them gratification and make them attain the facilities and
services provided by the industry. Its concept of marketing makes the production department
for producing quality products and services that as per needs of the customers so that it can
make its stake in the market. Selling concept makes the effective sale of products in the
market. This makes the company design the products as per the choice of the customers so
that it can attract the customers and provide them with the qualitative services. This improves
the efficiency of employees regarding the production and selling of prod us in the market to
the customers and enhances the services that are provided to the customers. it evaluates the
segments of the market so that target market and its desires can be analysed that help in
providing value to the customers and adds focus of the customers to the company. This
makes the Hospitality industry to provide the good services to the people as per their needs,
desires, and requirements so that it can earn profits and stake in the market (Armstrong, et.
al., 2015).
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