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Marketing in Hospitality of Hilton hotel Assignment

   

Added on  2020-12-30

6 Pages1387 Words257 Views
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Marketing in hospitality
Marketing in Hospitality of Hilton hotel Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK A...........................................................................................................................................11.1concept of marketing of Hilton hotel.................................................................................11.2 Impact of market environment over organisation............................................................2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
Marketing in Hospitality of Hilton hotel Assignment_2

INTRODUCTIONMarketing is an operation of getting an entity's product and then make it available in themarket for the customers. Hospitality marketing consist of branches like resort, hotels as theseuses different marketing techniques to promote their products in the market. Study will cover theconcept of marketing and the impact of marketing over Hilton hotel.TASK A1.1 concept of marketing of Hilton hotelMarketing concept can be defined as philosophy that helps firm in analysing needs ofconsumers and providing them goods and services as per their requirements (Themarketing concept, 2017 ). This helps in raising sales of business and promoting brandimage.There are five marketing concept which the Hilton Hotel uses in their organisation.these concepts are as follows:Production method: it is the first and initial phase for marketing. The main idea ofHilton Hotel is to establish its product with with a lower price, high manufacturing ofitems and to supply their products over a larger bulk.Selling concept: this theory states that customers are not going to buy the products untiland unless the company try to promote its appliances and make so much efforts to supplytheir products to the customers. Hilton Hotel has been very familiar with its promotionalactivity for there resorts, luxury hotels, through many mediums like internet, twitter andetc. Marketing concept: this concept has been adopted by most of the entities. It is aphilosophy which identifies the needs and preferences of the clients. Marketing conceptalways concentrates on consumer desires and market product in such manner so thatmore people make their mind to buy it (Charter, 2017). Hilton Hotel provide many goodquality food products which matches the taste and preferences of the customers. Theyfirst analyse the type of customers that their organisation is receiving and than producefood items which satisfy the customers need. They also have seasonal food products forthere clients which attract most of the people to Hilton Hotel.Product concept: the theory consist of the products which are of better quality as well asacceptable by the customers in order to make profit. It mainly focuses over the customers1
Marketing in Hospitality of Hilton hotel Assignment_3

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