Marketing in Hospitality

Marketing in hospitality

INTRODUCTION
• In the hospitality sector, marketing mix plays significant role
order to create awareness among customers related to their
products and services.
• Further, it is a tool which is used by business and marketers
for determining a product or brands offering.
• In context to the micro-environment of Hilton hotel, the
employees are well effective in delivering their best services
to consumers.

Cont..
• Marketing mix can be defined as putting the right product or a
combination thereof in the place, at the right time and with the
right price (Teimouri, Ebrahimi and Khoury, 2015).
• One of the tough parts is to know every aspect of the business
plan.
• The present presentation is based on Hilton hotel, that operates
its business in hospitality sectors.

Importance marketing mix to the
hospitality industry
• Components of marketing mix play the significant role in the
hospitality industry. With the use of marketing mix, it
becomes easy for the company to increase the sales and
profitability (Radwan, 2016).
• It can be stated as one of the main strategies in the marketing
plan which helps in accomplishing the objectives.

Cont...
• It is basically prepared by the sales and marketing team and all
the elements of the marketing mix are used effectively and
efficiently (Yadav and Singh, 2014).
• It's each element play the significant role such as product and
services which company wants to deliver to its customer
should have some unique features so that customer can be
attracted toward it.

Elements of the marketing mix