Report on Marketing Mix of Hilton Hotel

Running Head: Marketing Management
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Marketing Management
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Report on marketing mix of Hilton hotel
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Table of Contents
Introduction –.............................................................................................................................2
Comparison of marketing mix between Hilton hotel and Marriot –..........................................2
Conclusion –...............................................................................................................................5
References..................................................................................................................................6

Report on marketing mix of Hilton hotel
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Introduction –
Hilton hotel is a one of the largest organization in hospitality industry and founded in 1919 by
Conard Hilton and company has approx. 540 hotels in whole world. They are mostly located
in the centre of cities and near airports, so it helps to easy access for the customers (About
Hilton, 2019). Marketing is one of the important elements for every organization in
hospitality industry to increasing sales and profit and for success of the organization in long
run through understanding the needs and requirements of the customers and demands of the
organization. It helps the organization in various ways such as increasing sales and
profitability of the organization, increasing the number of customers by maximizing
awareness among customers about the products or services of the organization, promoting
their services, building effective relationship with customers as well as employees and
achieving the objectives of the organization. Marketing mix is a crucial part of the marketing;
it includes various elements as product, place, price, people, process, promotion and physical
evidence. It helps the organization to producing the products as per requirements of
customers, delivering best quality of product with reasonable price, providing products at
right place and promoting their products (Doyle, 2011). The report consists of comparison of
marketing mix between Hilton hotel and Marriot.
Comparison of marketing mix between Hilton hotel and Marriot –
1. Product – Product is the first and important element of marketing mix. Hilton hotel
can be described as a full service hotel and its services include wedding, meeting and
banquet facilities, restaurants, lounges, swimming pools, gift shops, special event
services, retail facilities and other services. Products of Hilton are mainly divided into
three categories as core product, supporting product and facilitating product. Core
products includes different hotel rooms which are provided by them to customers for
specific period of time and there are also includes some peripheral services.
Supporting products includes room services, newspapers and magazines which are
provide to customers. Facilitating products includes restaurants, bars and online
reservation for the customers. The company has chain of hotels (Brooks and Simkin,
2012).
Products of Marriot include the core, actual and the augmented product. They have
approx. 30 hotel brands and offer personalised and premium services to their guests.